
Why Google is missing out on the tech rally
CNNNew York CNN Business — Google got rid of its “don’t be evil” motto last year. For the sake of investors, it may want to try out a new slogan: “Don’t be boring.” Google parent company Alphabet has become one of the most boring Big Tech companies on the market, to the detriment of its stock. And perhaps the company’s biggest problem: It’s hard to figure out if Alphabet is still a high growth momentum stock or a mature old tech firm. The company’s recent push to promote new advertising tools for professional content creators could be good news for Alphabet, said Nomura Instinet analyst Mark Kelley in a report Wednesday. “Breakups are not always a bad thing for stocks,” he wrote, adding that the sum of the various parts at Alphabet could even be higher than the firm’s current combined value.
History of this topic

Alphabet share price dips 5% this week. Erodes $200 billion Mcap of Google brand owner
Live Mint
Google owner Alphabet's share price drops overnight - have investors had enough of spending on AI?
The Independent
Google’s corporate parent still prospering amid shift injecting more AI technology in search
Associated Press
Google wants a piece of Microsoft’s cyber-security business
The Economist
Google shares drop $100 billion after its new AI chatbot makes a mistake
NPR
Google's parent company Alphabet is now worth $1 trillion, joins Apple, Microsoft and Amazon
India Today
Google’s parent, Alphabet Inc, valued at more than $1 trillion
Al Jazeera
Alphabet reorganisation has worked great for Google except projects including cars and balloons
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Google's parent Alphabet misses Wall Street view, hit by strong dollar
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Google's Alphabet Transition Has Been Tougher Than A-B-C
Wired
Google's parent company Alphabet overtakes Apple to become most valuable traded US company
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Google founder hopes Alphabet spells innovation
Associated Press
After Today, Google Officially Becomes Alphabet
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Google's Alphabet: Creating the tech version of Warren Buffett's Berkshire
Firstpost
The ABCs of Google’s new name Alphabet
Associated Press
Google is now Alphabet: Search giant changes name to avoid becoming a 'conventional company'
The IndependentAlphabet Lets Google Chase Moonshots and Stay Profitable
Wired
Google Creates New Parent Company Called Alphabet
NPRThe UnGoogle (Yes, Yahoo!)
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