Climate solution: Downsize laundry jugs to cut emissions
Associated PressLaundry detergent is looking a little different these days. “Laundry detergent can contain up to 90% water,” said Lisa Karandat, co-founder of Good JuJu, a company that sells sustainable laundry sheets and solid shampoo and conditioner bars, among other things. “Those big heavy jugs require a lot of space to truck around the country.” In addition to lower carbon emissions from diesel-burning delivery trucks, some companies are responding to public demand to minimize plastic pollution. If more laundry soap were sold in concentrated bottles, it would sharply cut waste without taking away customer benefits, said John Moorhead, chief marketing officer for Seventh Generation, a company that sells non-toxic disinfectants, soap, and ultra-concentrated laundry detergent. “Concentration is distinctly different from down-ouncing, where material reductions can result in less for the consumer,” said Moorhead, who claimed his company’s concentrated solutions cost less per wash than the traditional product.
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