These Made in India social apps capturing void created by TikTok ban
Live MintNew Delhi: The wave of shock came strong for the content creators after the sudden ban on the Chinese applications, among which included one popular, widely-used video-sharing app -- TikTok. MX Takatak Launched on 4th August, 'MX TakaTak' is emerging as a destination for content creators, providing a home-grown platform that brings together India's short video users and short-form content across genres such as dialogue dubbing, comedy, gaming, DIY, food, sports, memes and many more. However, while going by early trends, Instagram's efforts to cash in on the absence of TikTok in India hasn't paid off yet, YouTube is testing a new feature on its app that will let users upload short video clips. It's the newest opportunity for Instagram to bring in users, increase the amount of time people spend in the app every day, and establish itself as a video entertainment platform. Apart from the new initiative, YouTube already allows its users to upload the short videos in the form of YouTube stories on the platform which is also known as Youtube Reels.
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