Instagram is realizing it’s not so easy to knock off TikTok
3 years, 10 months ago

Instagram is realizing it’s not so easy to knock off TikTok

CNN  

CNN Business — It took less than six months for Instagram’s Snapchat clone to catch up to its rival’s audience size and be credited with stunting Snapchat’s user growth just as the company prepared to make its Wall Street debut in 2017. “TikTok is light years ahead of Reels,” said Evan Asano, CEO of influencer marketing agency Mediakix, referring to TikTok’s powerful content recommendation system and the fact that the app is far more focused than Instagram’s, which has a growing list of competing video offerings. But Instagram Reels largely remains a home for TikToks’ greatest hits, with many people reposting popular TikTok videos with the platform’s trademark watermark to Reels. People are so indulgedin this environment of TikTok, they’re not ready to transition to another platform like Reels.” It’s not the first time Instagram has struggled to gain traction with video. TikTok’s simplicity gives it a “big advantage,” said Mediakix’s Asano, adding that Instagram now has shopping capabilities, Stories, Reels and other video formats, which he feels end up competing with each other.

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History of this topic

Instagram allows creators to publish special Reels for non-followers
1 week, 6 days ago

Instagram allows creators to publish special Reels for non-followers

India TV News  

Instagram has been busy adding new features to help users and creators connect better. This exciting new tool allows creators to share short videos that can be shown to people who don’t already follow them, which could help them gain more followers. To address these concerns, Instagram designed this feature to let creators try out different styles without the usual …

How to use AI to create automatic reels on Instagram
2 weeks, 2 days ago

How to use AI to create automatic reels on Instagram

India Today  

Instagram Reels have become one of the most engaging ways to connect with an audience, allowing creators and brands to produce short, captivating videos that drive traffic and engagement. UNDERSTANDING INSTAGRAM REELS AND AI'S ROLE Instagram Reels are short, 15-60-second videos designed to entertain, inform, or inspire. AUTOMATING THE WORKFLOW FOR INSTAGRAM REELS To fully automate the process of creating …

Childhood Trauma and Addiction to Short-Form Video Content: A Psychological Perspective
1 month, 3 weeks ago

Childhood Trauma and Addiction to Short-Form Video Content: A Psychological Perspective

Hindustan Times  

The allure of short-form video content stems from its ability to provide instant dopamine rushes, a hormone associated with pleasure and reward. However, this addiction can become problematic, especially for individuals with adverse childhood experiences. The short-form content provides a temporary escape from their emotional distress, diverting their attention from the underlying problems. This can lead to a cycle of …

Instagram tests new feature for creators to allow them to experiment with reels
6 months, 3 weeks ago

Instagram tests new feature for creators to allow them to experiment with reels

India TV News  

Instagram is testing a new feature for creators on its platform. The feature aims to give creators a way to try different types of content and unleash their creativity by publishing reels that are hidden from their followers but these reels will be visible to non-followers. After posting a reel using this feature, Instagram will provide the creator with insights …

Instagram, YouTube the biggest likely winners of TikTok ban but smaller rivals could rise too
7 months, 3 weeks ago

Instagram, YouTube the biggest likely winners of TikTok ban but smaller rivals could rise too

Associated Press  

Adult U.S. TikTok users spend an average of 54 minutes on the app on any given day, more than Instagram, Snapchat or YouTube, according to research firm eMarketer. “Replicating TikTok’s algorithm is a nearly impossible task, as rival Meta would attest to,” said eMarketer analyst Jasmine Enberg. “TikTok’s ability to serve up relevant and entertaining content to its users is …

How to Get More Followers on Instagram?
8 months, 3 weeks ago

How to Get More Followers on Instagram?

The Quint  

Take Advantage of the Trending Content Formats Ok, the first tip does have to do with your Instagram content. Well, this tip requires you to play the social media game and take advantage of current trends for your personal gains. Keep the videos fun, engaging, and visually appealing, and they’re almost guaranteed to get you on the Instagram Explore page. …

Instagram Reels may come with a new ‘blend’ feature: Here's how it will work
8 months, 3 weeks ago

Instagram Reels may come with a new ‘blend’ feature: Here's how it will work

Live Mint  

Popular social media app Instagram may soon add a new ‘Blend’ feature that will allow users to create a customized and private feed for users and their friends. The new feature was first spotted by reverse engineer Alessandro Paluzzi, who stated that the private feed would be created based on the reels shared between the users. Moreover, the screenshot of …

Instagram reels might get a new feature, here is what you can expect
8 months, 3 weeks ago

Instagram reels might get a new feature, here is what you can expect

India Today  

For many of us, the way to stay connected to friends and family members is by sending them reels on Instagram or Facebook. The Meta-owned app is reportedly planning to come up with a new feature called "Blend," which promises to revolutionise how friends interact with Reels on the platform. Reverse engineer Alessandro Paluzzi uncovered this update and shared insights …

Instagram working on new feature to recommend Reels based on your and your friend's interest: Details here
8 months, 3 weeks ago

Instagram working on new feature to recommend Reels based on your and your friend's interest: Details here

India TV News  

Instagram is working on a new feature for Reels recommendation. The feature would recommend Reels to a user and his friend based on videos they have shared with each other and based on their individual interests. “#Instagram is working on Blend: #Reels recommendations based on reels you've shared each other and your reels interests Private between the two of you. …

India banned TikTok overnight but 200 million people learned to live without it
9 months, 1 week ago

India banned TikTok overnight but 200 million people learned to live without it

CNN  

New Delhi CNN — As TikTok fans in the United States worry about losing access to the wildly-popular social media app, there are lessons they can learn from a country on the other side of the world. “It’s important to remember that when India banned TikTok and multiple Chinese apps, the US was the first to praise the decision,” said …

TikTok is finally on the decline. Here’s why.
10 months ago

TikTok is finally on the decline. Here’s why.

Slate  

Don’t look now, but after half a decade of transforming public life on an international scale, TikTok may finally be entering its flop era. Then, there’s also the sharp slowdown in user growth over the past year, widespread annoyance with its ad-heavy push into e-commerce via the “TikTok Shop,” impatience with its never-ending deluge of A.I.–generated spam and misinformation, exhaustion …

Instagram Upgrade Alert: Editing tools, filters, and more – Check what's new coming
1 year, 1 month ago

Instagram Upgrade Alert: Editing tools, filters, and more – Check what's new coming

India TV News  

Instagram New Features: Instagram, owned by Meta, is making some changes to enhance content creation. Reels Editing Tools Instagram is testing new features for Reel editing which allows users to scale, crop, and rotate individual clips. Users can soon add audio clips to Reels, and 10 new English text-to-speech voices, along with six new text fonts and styles, are being …

Instagram reels may soon allow 10-minute videos: All you need to know
1 year, 3 months ago

Instagram reels may soon allow 10-minute videos: All you need to know

India TV News  

There's buzz in the digital world that Instagram Reels, a feature for sharing short videos, might soon allow users to upload videos longer than a minute. This potential development, yet to be officially confirmed by Instagram's parent company Meta, could let users upload videos up to 10 minutes in length, marking a significant shift in the platform's offerings. This alteration …

Meta's Reels revenue narrows in on TikTok, boosted by AI
1 year, 4 months ago

Meta's Reels revenue narrows in on TikTok, boosted by AI

The Hindu  

Reels, Meta Platforms' answer to viral short-form video app TikTok, elicited eyerolls when it launched in 2020 and was regarded as yet another example of Meta copying a popular rival. "We can show Reels that we think you're interested in based on our discovery engines," Justin Osofsky, Meta's head of online sales, operations and partnerships, said in an interview on …

Instagram now allows users to download public Reels
1 year, 6 months ago

Instagram now allows users to download public Reels

Hindustan Times  

Instagram users can now download Reels posted by others, Adam Mosseri, the head of the Meta Platforms-owned photo and video-sharing social network, has announced. Instagram introduced Reels on August 5, 2020 According to TechCrunch, Mosseri made the announcement on Tuesday, doing so on his Instagram broadcast channel. Here is all you need to know Only those living in the United …

Instagram is testing songs in photo carousels | Read to know more
1 year, 7 months ago

Instagram is testing songs in photo carousels | Read to know more

India TV News  

New Delhi: Instagram is testing a new feature within the app which will allow users to add songs to their photo carousel. Meta CEO Mark Zuckerberg announced the news on his Instagram broadcast channel, stating that the tool is already available in a “few countries with more to come.” Instagram already has a similar feature, which allows users to tag …

The homogenisation of music: of TikToks and viral reels
2 years, 1 month ago

The homogenisation of music: of TikToks and viral reels

The Hindu  

There was once a time when everyone, generally, listened to the same English-language music. Instagram taking over the industry Soon after India banned TikTok, social media giant, Instagram, introduced “reels”, short videos usually no more than a minute long, featuring people dancing, lip-syncing to songs, showcasing various fashion trends, making jokes, really, just about anything else you can think of. …

YouTube launches Shorts with Instagram reels like feature: Know more
2 years, 1 month ago

YouTube launches Shorts with Instagram reels like feature: Know more

India TV News  

YouTube has started rolling out the Shorts feature for TV to its global users. The rival of TikTok- a short-form video app and Instagram Reels have added a feature to enable the user to enjoy trending videos from mobile as well as on a larger screen. The updated YouTube smart TV app will now let users see the popular vertical …

TikTok introduces Photo Mode and expanded editing options for users
2 years, 2 months ago

TikTok introduces Photo Mode and expanded editing options for users

The Hindu  

As social media platforms and tech companies race to copy TikTok’s video-based model for market success, the viral app has introduced a range of features for users to edit their multimedia posts even further and share more photos. TikTok’s new Photo Mode will allow users to share their images, complete with a musical background, so that other viewers can swipe …

Not another TikTok clone! Now Twitter is adding a video feed that can be expanded to full screen
2 years, 2 months ago

Not another TikTok clone! Now Twitter is adding a video feed that can be expanded to full screen

Daily Mail  

Twitter has become the latest online platform to imitate China's TikTok by adding an 'immersive' video experience, following in the footsteps of Instagram and YouTube. The US platform has said it's changing its video player so Twitter users can expand videos to full screen with a single tap. Currently, videos on Twitter only take up part of the screen, but …

Do not share TikTok videos on Instagram and YouTube- But why?
2 years, 4 months ago

Do not share TikTok videos on Instagram and YouTube- But why?

India TV News  

Instagram and YouTube have introduced new features to discourage the Chinese short-form video platform TikTok. On the other hand, when creators now make a video on YouTube Shorts, they will not be able to download the video and cross-post it to other apps without a "YouTube watermark". "If you're a creator who downloads your Shorts from YouTube Studio to share …

Celebrities rebel against Instagram boss as he tries to match TikTok
2 years, 4 months ago

Celebrities rebel against Instagram boss as he tries to match TikTok

The Telegraph  

Among the photo captions of his 500-year-old house in Lindos, Rhodes, Jasper Conran had some advice for Instagram’s chief executive. Make Instagram Instagram again; either that or create a parallel platform that doesn’t wipe out the existing one,” he wrote to Adam Mosseri, Instagram chief at Meta. It has invaded users’ social media feeds with videos – or Reels – …

Will Instagram's catastrophic drive to copy TikTok's videos spell the end of Zuckerberg's reign?
2 years, 4 months ago

Will Instagram's catastrophic drive to copy TikTok's videos spell the end of Zuckerberg's reign?

Daily Mail  

Kim Kardashian and Kylie Jenner are stellar members of the attention-seeking, oversharing celebrity family who are adored and loathed in equal measure by millions of people across the world. Jenner, a 24-year-old model and beauty industry mogul, has 361 million followers on Instagram — comfortably more than the total population of the U.S. Kardashian, 41, also a model, lingerie designer …

Instagram faces backlash for TikTok-like features, to pause certain features users complained about
2 years, 4 months ago

Instagram faces backlash for TikTok-like features, to pause certain features users complained about

Firstpost  

Just days after Instagram CEO Adam Mosseri doubled down on the recent changes to the app that has made Instagram more like TikTok, the platform has announced that they will be pausing some of the features that users and prominent creators like Kylie Jenner and Kim Kardashian have complained about. Off late, a user’s feed would just be filled with …

Instagram’s Mosseri says videos will dominate the platform
2 years, 4 months ago

Instagram’s Mosseri says videos will dominate the platform

The Hindu  

After the photo and reel sharing social media platform Instagram introduced several updates, company head Adam Mosseri posted a video on Tuesday to address “a lot of concerns” about the app and its future plans. Many users have complained about Instagram’s algorithmic focus on video clips by creators rather than photos posted by their family and friends. This became a …

Sorry Kim, Instagram Will Become More Like TikTok
2 years, 4 months ago

Sorry Kim, Instagram Will Become More Like TikTok

News 18  

After Kim Kardashian and Kylie Jenner criticised Instagram for trying to be like TikTok, the Meta-owned platform’s head Adam Mosseri shared a video explaining the recent changes to the platform and said it will become more video-focused over time. On the microblogging site Twitter, Mosseri shared a video and mentioned that “there is a lot happening on Instagram right now". …

Instagram has turned into TikTok – and I don’t like it
2 years, 4 months ago

Instagram has turned into TikTok – and I don’t like it

The Independent  

The best of Voices delivered to your inbox every week - from controversial columns to expert analysis Sign up for our free weekly Voices newsletter for expert opinion and columns Sign up to our free weekly Voices newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Far from the glossy, curated snaps …

Sorry, Kylie Jenner, Instagram won’t stop trying to be TikTok
2 years, 4 months ago

Sorry, Kylie Jenner, Instagram won’t stop trying to be TikTok

Live Mint  

Despite a flood of criticism, especially from Kylie Jenner, the most-followed woman on Instagram, the social media platform has pledged to continue pushing for video, full-screen posts and algorithm-driven recommended posts from strangers. Adam Mosseri, the head of Instagram, responded to Jenner's public call to "stop trying to be TikTok" and reverse the alterations with a video message that did …

Facebook is in trouble. Its escape plan: Turn into TikTok
2 years, 4 months ago

Facebook is in trouble. Its escape plan: Turn into TikTok

LA Times  

On a quarterly earnings call, Chief Executive Mark Zuckerberg said Meta Platforms’ products will lean into algorithmic recommendation — a trend that has frustrated some users. “One of the main transformations in our business right now is that social feeds are going from being driven primarily by the people and accounts you follow to increasingly also being driven by AI …

Kylie Jenner and Kim Kardashian, two of Instagram’s biggest stars, are speaking out against Reels
2 years, 4 months ago

Kylie Jenner and Kim Kardashian, two of Instagram’s biggest stars, are speaking out against Reels

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

TikTok, Instagram posing a threat to Google. Here’s why
2 years, 5 months ago

TikTok, Instagram posing a threat to Google. Here’s why

Live Mint  

Young people today prefer social media platforms over Google services for search activities. “In our studies, something like almost 40 percent of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search,” he continued. Answering why the trend is growing, Raghavan said, younger people are generally interested in more “visually rich forms” …

Meta launches Instagram Reels APIs for developers
2 years, 5 months ago

Meta launches Instagram Reels APIs for developers

Live Mint  

Reels APIs will be made available to a number of endpoints on the Instagram Platform for developers, according to a statement from Meta. According to TechCrunch, the firm claims that after learning that Reels is a top priority from its developer community, it is providing the new Reels APIs. Reels will reportedly become automatically accessible for developers who already have …

Instagram Now Showing Full-Screen Videos Like TikTok On Your Smartphone: All Details
2 years, 6 months ago

Instagram Now Showing Full-Screen Videos Like TikTok On Your Smartphone: All Details

News 18  

Instagram has a new plan to copy TikTok, and this time you are going to see all its videos and the feed in a full-screen mode. But he is quick to clarify that even with videos as the main focus of the full-screen mode, Instagram will look to keep photos relevant on the platform. “Photos are still an important part …

Facebook planning to make big changes to rival TikTok, leaked memo reveals
2 years, 6 months ago

Facebook planning to make big changes to rival TikTok, leaked memo reveals

India Today  

Instagram introduced TikTok-inspired Reels in 2020, and the company has been slowly adding features to increase its discoverability. According to a leaked memo published by The Verge, Facebook app head Tom Alison wants the platform to incorporate a "Discovery Engine" to offer more personalised short video recommendations similar to TikTok's "For You" feed. The leaked memo indicates that the Reels …

Instagram Reels Now Lets You Record Clips For 90 Seconds, Add Own Audio
2 years, 6 months ago

Instagram Reels Now Lets You Record Clips For 90 Seconds, Add Own Audio

News 18  

Instagram is bringing more intrinsic changes to its short-video platform Reels this week. The company is now allowing users to record reels for 90 seconds, instead of the 60-second timeframe available right now. Instagram is betting on Reels big time, especially in markets like India where TikTok is not available for users. Reels is trying to be more like TikTok, …

The Mahtos — the ones that crossed over
2 years, 7 months ago

The Mahtos — the ones that crossed over

The Hindu  

When TikTok was banned, Sanatan Mahto and his sister Savitri had built up a following of 2.7 million — with just dance videos. “I also don’t feel like investing so much hard work into creating content because you never know what will happen. So, many of the people who used to follow me on TikTok don’t know where we are …

How Much Do TikTok Beauty Influencers Make For Sponsored Content?
2 years, 7 months ago

How Much Do TikTok Beauty Influencers Make For Sponsored Content?

Huff Post  

David Espejo via Getty Images TikTok can be a profitable platform for influencers. Start to value yourself more and the content you create so brands don’t take advantage.” We spoke to four TikTok beauty creators to see what their experience has been with paid campaigns on the platform. Deliverables: Five TikTok Videos and reposting TikToks on Instagram What she was …

Instagram Reels Will Become Much Easier To Make With This TikTok-Like Feature
2 years, 7 months ago

Instagram Reels Will Become Much Easier To Make With This TikTok-Like Feature

News 18  

Meta-owned Instagram is testing a new feature that will bring templates for Reels, a report in Business Insider has said. In a separate report in Tech Crunch, a Meta spokesperson was quoted as saying that the company is always looking at new ways to make Instagram Reels simpler to create, and this feature comes as part of that vision. Instagram …

TikTok App creators made fake accounts with content taken from other social platforms
2 years, 8 months ago

TikTok App creators made fake accounts with content taken from other social platforms

India TV News  

Chinese short-video-making app TikTok's parent company ByteDance allegedly made fake accounts with content taken from Instagram, Snapchat and other social media platforms, a new report has claimed. "The China-based company scraped public accounts and then duplicated them on Flipagram, a predecessor to TikTok, according to four former employees and documents viewed by BuzzFeed News," the report said late on Monday. …

Instagram Planning To Double Down On Videos, Give More Control To Users In 2022
2 years, 11 months ago

Instagram Planning To Double Down On Videos, Give More Control To Users In 2022

ABP News  

New Delhi: In a bid to give more power to users, Meta, owned popular photo-sharing app Instagram is mulling to double down on videos on the platform and work more towards giving users more control for better transparency in the coming year. According to Instagram head Adam Mosseri, the company's key priorities for next year will be videos, transparency, creators …

Instagram to focus on video content, will no longer remain a photo-sharing app
3 years, 5 months ago

Instagram to focus on video content, will no longer remain a photo-sharing app

India Today  

Video content is becoming a thing on the Internet. With almost every social media app working towards prioritizing video content, soon there will be a dedicated video section in every app that you possibly in your phone. Instagram CEO Adam Mosseri too is not content with Instagram being just a photo-sharing app. Right now we’re focused on four key areas: …

Now users will start seeing ads in between Instagram Reels
3 years, 6 months ago

Now users will start seeing ads in between Instagram Reels

India Today  

Instagram’s answer to TikTok, Reels is now getting ads. The company says that the ads will help businesses reach greater audiences, allowing people to discover new content from brands and creators. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators,” the company said in a blog. “We see Reels as …

Instagram Reels will now show ads for all users worldwide: All you need to know
3 years, 6 months ago

Instagram Reels will now show ads for all users worldwide: All you need to know

Firstpost  

The Instagram Reels ads will show up in between individual Reels and can be up to 30 seconds. Instagram VP of Product Vishal Shah shared on Thursday that Instagram Reels ads are rolling out globally. Once a user taps into a reel from Stories, Feed, the Reels Tab or Explore, they will enter a viewer that exclusively shows reels that …

Instagram might soon allow users to watch Reels on desktop browser: Report
3 years, 6 months ago

Instagram might soon allow users to watch Reels on desktop browser: Report

Firstpost  

A tipster suggested that Instagram is also working on the ‘Text-to-speech’ feature for Reels. Instagram is reportedly working on a new feature or update to bring its TikTok-inspired Reels short videos feature to the web version. Developer and tipster Alessandro Paluzzi first reported about the feature, saying “Instagram is working to allow access to the Reels feed on the desktop …

YouTube puts $100 million into creator fund to rival TikTok
3 years, 7 months ago

YouTube puts $100 million into creator fund to rival TikTok

LA Times  

The YouTube app icon on an iPad. YouTube aims to keep pace with TikTok and Snap by paying creators to make content, even if they’re not part of its advertising program. YouTube said it’s starting a $100-million fund for creators of video Shorts, the company’s feature that rivals TikTok. The fund for Shorts creators is the latest entry in a …

Instagram to Get New Tool to Let Influencers Connect With Brands, 'Creator Shops' in the Works
3 years, 7 months ago

Instagram to Get New Tool to Let Influencers Connect With Brands, 'Creator Shops' in the Works

News 18  

Facebook Chief Executive Mark Zuckerberg said Tuesday the company will build new features starting with Instagram for content creators to earn money from recommending products on the app and a marketplace to help connect brands with influencers. While speaking with Adam Mosseri, head of Facebook-owned Instagram, during a livestreamed video, Zuckerberg also said the social network will launch “creator shops” …

Facebook begins testing ads in Instagram Reels
3 years, 8 months ago

Facebook begins testing ads in Instagram Reels

The Hindu  

Facebook Inc on Thursday said it will begin testing ads on its TikTok clone Instagram Reels in India, Brazil, Germany and Australia, as the social media giant aims to make money from its short-form video feature. The introduction of ads is an "indication of how strong the momentum is for Reels," said Carolyn Everson, vice president of global business group …

Instagram Reels Starts Testing Ads in India, Company Will Soon Let Users Share Reels on Facebook
3 years, 8 months ago

Instagram Reels Starts Testing Ads in India, Company Will Soon Let Users Share Reels on Facebook

News 18  

Facebook on Thursday said it will begin testing ads on its TikTok clone Instagram Reels in India, Brazil, Germany, and Australia, as the social media giant aims to make money from its short-form video feature. Facebook has said it plans to test other features in India, such as letting content creators share Reels videos on their Facebook accounts. The introduction …

Instagram Reels to start showing ads in India
3 years, 8 months ago

Instagram Reels to start showing ads in India

India Today  

Instagram has started testing ads on Reels in countries including India, Brazil, Germany, and Australia. Though ads can be seen in almost all other features of Instagram, the TikTok-like feature of the app had been bereft of The upcoming ads on Reels would look much like the ones seen on Instagram Stories, of course, in a video format. The vertically …

The Wide Shot: The producer taking TikTok storytelling to Hollywood
3 years, 9 months ago

The Wide Shot: The producer taking TikTok storytelling to Hollywood

LA Times  

The Hooked TV app launched last year to showcase short-form series tailored to a generation that has grown up with TikTok and Snapchat. One can easily picture every short-form streaming video entrepreneur going into investor meetings with essentially the same pitch: “We are so not Quibi.” The reasons for Quibi’s spectacular flame-out last year have been thoroughly analyzed. The series …

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