Adobe Unveils Content Authenticity Web App: A New Tool for Creators to Protect Their Work

Adobe unveils a web app that allows creators and users to attach Content Credentials to their work, providing transparency and ownership verification. This initiative is a step towards establishing a global standard for content authenticity, with the aim of preventing misattribution and safeguarding the integrity of digital content. The app, which will be available for creators and users from early next year, will enable individuals to apply Content Credentials to individual pieces of work, or a batch of work, be it images, audio or video files. This will give creators greater control over the information included in these attached Content Credentials, empowering them to preserve the integrity of their work and build trust with their audience.