Menu of ambition
China DailyThirty-two chefs across China took part in a new reality TV show, The Honorable Chef, which premiered on July 28 on the streaming platform iQiyi, cooking up a storm for winning the opportunity to open their own restaurants. According to the show's director Shen Meng, who works in Qool Media, the company that produced the show, the idea took shape in August 2020 and a nationwide audition started in December. Claiming to be the "first professional, competitive reality show in China for chefs", it attracted nearly 1,000 candidates, among whom 500 chefs entered the second round of auditions. "All of the chefs need to have experience working in restaurants for at least four years and 25 percent of them already have their own restaurants," Shen says.