Arvind Rajagopal: ‘Media are active agents of a counter-revolution’
Arvind Rajagopal is Professor of Media Studies at New York University and is an affiliated faculty in the Department of Sociology and Social and Cultural Analysis, NYU. Although liberalisation flooded India with foreign goods and media, and foreign expertise has become more important, an “India first” or a “region first” stance is still common. Indian media took shape as one chapter in the communication revolution, which was an international process. Advani, when describing the media during the 1975-77 Emergency, said, “When they were asked to bend, they crawled.” The speed with which the Indian media adopted the crawl under Advani’s own party is remarkable. But the failure of the government to respond to the degradation of news, for example, private treaties signed by media houses to produce paid news, is a political decision, not a market phenomenon.
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