How Meta Tried to Lure TikTok Users to Instagram
55 years, 2 months ago

How Meta Tried to Lure TikTok Users to Instagram

Wired  

It was an opportunity too good for Meta to ignore: On January 19, TikTok, one of its biggest social media rivals, was set to go dark across the United States when a new national security law went into effect. The tech giant made a flurry of design tweaks, rolled out new features, and ran Instagram has scaled back its in-app shopping initiatives in recent years, but on Friday, Meta showed off a new feature that appears to be directly ripped from TikTok Shop, TikTok’s widely successful ecommerce platform. Right before TikTok stopped working for roughly 14 hours on Saturday, some people reported that among the last things they saw on the platform were TikTok’s Ad Library, a transparency tool that allows anyone to search what paid campaigns are running on the platform, shows that Meta ran dozens of On Facebook, a number of people reported seeing a different promotion appear on their news feeds last week, encouraging them to link their TikTok accounts to their Facebook pages. “Build your social presence across apps by showing your TikTok profile link and follower count on your Facebook Page,” one version of the message read. The prompt appears to be connected to a feature Meta launched last month that allows users to display their YouTube, TikTok, and Instagram handles and follower counts on Facebook.

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