Trading in pizza and pasta from a premium food delivery service
3 years, 3 months ago

Trading in pizza and pasta from a premium food delivery service

Live Mint  

Japan’s biggest brokerage has started offering subscriptions to a luxurious Italian food delivery service, where customers can use tokens to buy and trade dishes as their value fluctuates. An affiliate of Nomura Holdings Inc. on Wednesday began selling the tokens, that exist on the blockchain, for four high-end food parcels a year from Masayuki Okuda, an award-winning Japanese chef famous for using traditional local ingredients like olive-fed beef and zusayama chicory. Chef Okuda, who reportedly advised on a menu for a dinner at the Davos gathering of finance executives in 2012 and has two restaurants in Tokyo, will use traditional ingredients grown in Hokkaido. The industry for tokens -- which give people the rights to underlying assets -- remains nascent in Japan, though Nomura expects it to grow as the market becomes more widely accepted.

Discover Related