Old Tai'an brand explores new avenues
China DailyA beautiful handicraft made by the cultural creative company Tong Jin Chan, one of the third China Time-honored Brands from Feicheng, Shandong's Taian. The cultural creative company Tong Jin Chan, one of the third China Time-honored Brands from Feicheng, Shandong's Taian, has been exploring new ways to attract young consumers in recent years. As one of the third batch of Chinese time-honored brands, Tong Jin Chan maintains the spirit of craftsmanship by combining traditional intangible cultural heritage skills with modern aesthetics and market demands. In terms of innovative business models, Tong Jin Chan closely follows national trends by cleverly integrating traditional elements with modern design to create products that appeal to young people.