After winning Moms, Kohl’s goes after Millennials
5 years, 8 months ago

After winning Moms, Kohl’s goes after Millennials

CNN  

New York CNN Business — Kohl’s has built a loyal shopping base of middle-aged moms. “We have not done our job,” Kohl’s CEO Michelle Gass said last year of the department store’s history with Millennial shoppers. Corey Perrine/CNN Last year, Kohl’s created a “Millennial Initiative” team to develop ideas for experiences in stores and online that might attract younger customers. The concept “should help Kohl’s create a compelling area in store that is more attuned to the needs of Millennial shoppers,” said Neil Saunders, managing director at GlobalData Retail. “We have a particular opportunity to gain share among Millennials, especially Millennial moms,” Gass, the Kohl’s CEO, said in March.

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