Box office shows signs of recovery
1 year, 11 months ago

Box office shows signs of recovery

China Daily  

A packed cinema enjoys Home Coming in Shanghai during the National Day holiday last year. The third year since the start of the COVID-19 pandemic, 2022 saw China's box office striving to cope with the impact of sporadic outbreaks, and in the process managing to generate a total annual revenue of around 30 billion yuan. Though much less than the previous year's 47 billion yuan, the amount still shows the advances made by domestic films in terms of improved quality and genre diversification in 2022 — all this despite the pandemic's influence, say industry observers. This achievement, in addition to a whopping 5.77 billion yuan revenue from the 2021 war blockbuster The Battle at Lake Changjin, saw the "Changjin" films become China's top-grossing film series ever, replacing the Detective Chinatown comedy movie franchise. Set during the War to Resist US Aggression and Aid Korea, the Changjin films have been hailed as a milestone of what experts are labeling "new mainstream films".They not only convey the prevalent values of Chinese society, like many previous patriotic movies, but also achieve impressive box-office results.

History of this topic

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每日一词|2023中国电影市场 Chinese film market in 2023
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每日一词|2023中国电影市场 Chinese film market in 2023

China Daily  

国家电影局1月1日发布数据,2023年我国电影总票房为549.15亿元,观影人次为12.99亿。其中,国产电影票房为460.05亿元,占比为83.77%。这显示中国电影市场发展持续复苏向好。 The Chinese film market has shown robust recovery momentum, with the total box office earnings for 2023 exceeding 54.91 billion yuan. Domestic productions have generated over 46 billion yuan in box office revenue, accounting for 83.77 percent of the national total. 2023年12月23日,观众在上海一影院内的取票机前扫码取票。图片来源:新华社 【知识点】 在优质内容供给与极大释放的观影需求共同推动下,2023年中国电影市场迎来强势复苏。2024年1月1日,灯塔研究院联合新华网发布《2023中国电影市场年度盘点报告》(以下简称“报告”)。报告显示,2023年票房相比过去三年大幅上涨七成、恢复至2017年水平,人次上涨六成,人均观影频次升至2.58次,预估全年城市院线观影总人数再度突破5亿大关。相比2020—2022年,中高频观影用户均有显著提升,相比2019年更多平时较少观影的低频用户走进电影院。观影习惯上看,2023年在较早的春节档助力下强势开局,中段暑期档强力推进、年度累计票房一度追进历史最高的2019年同期。虽然国庆档、贺岁档所在的第四季度节奏有所放缓,2023年档期贡献仍保持全年68%票房的高位,热门档期仍是观众一年观影的主要时段。用户画像显示,2023年女性观众占比攀升至58%,女性及成熟女性观影需求逐渐主导市场。下沉市场观影人次继续保持40%以上,三四线城市年票房双双突破100亿。 一系列利好举措为电影市场回暖提供助力。为支持电影行业发展,财政部、国家电影局联合发布公告称,自2023年5月1日至2023年10月31日免征国家电影事业发展专项资金。此外,国庆档期间,票补策略“重出江湖”,不少购票平台推出国庆档新片19.9元起特惠购票的宣传。 在分析人士看来,在扩内需促消费政策的持续发力下,电影作为线下消费的重要场景,内容供给品类逐步丰富,接下来的春节档有望接力延续火热势头。 【重要讲话】 假日旅游人潮涌动,电影市场红红火火,“村超”、“村晚”活力四射,低碳生活渐成风尚,温暖的生活气息、复苏的忙碌劲头,诠释了人们对美好幸福的追求,也展现了一个活力满满、热气腾腾的中国。 Tourist destinations are full of visitors on holidays, and the film …

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