Is Frame Los Angeles’ version of Calvin Klein? Its founders certainly hope so
5 years, 1 month ago

Is Frame Los Angeles’ version of Calvin Klein? Its founders certainly hope so

LA Times  

Is Los Angeles-based brand Frame the West Coast’s answer to Calvin Klein? With women’s and men’s ready-to-wear and accessories, Frame’s clothing is inspired by “a global citizen,” Torstensson said. “We always loved how people in our fashion industry dressed to and from shoots,” said Grede, explaining that Frame’s aesthetic is based on the industry’s off-duty wardrobe. “We’re outsiders to L.A., but sometimes outsiders make good insiders — just like Ralph Lauren was a kid from the Bronx who depicted a life he looked up to and aspired to,” Grede said. As Torstensson put it, it’s “a movie that is not confirmed but definitely based on my girlfriend.” Grede said, “Oh, 100%.” “All roads lead to Nancy Meyers,” Torstensson said.

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