
Consumers to play bigger role in spurring growth
China DailyA consumer checks out Lenovo laptops in Shanghai in May. CHINA DAILY China's consumption, powered by a more proactive fiscal policy and a moderately loose monetary policy, will bring out greater vitality and play a bigger role in spurring overall economic growth this year, said officials and executives. In particular, the country's trade-in initiatives, which have contributed to a more than 1 percentage point increase in the annual growth of the country's total retail sales last year, will cover a wider range of consumer goods and offer more attractive incentives this year, Sheng said. China is likely to double the funding for its consumer goods trade-in initiatives this year, reaching 300 billion yuan, said Wang Qing, chief macroeconomic analyst at Golden Credit Rating International. In China's rapidly evolving consumer market, marked by a constant stream of new products and technologies, the key to success is not just the sheer volume of offerings, but rather the level of personalization, sophistication and relevance that companies can bring to the table, said Victor Leal Negre, senior vice-president of Greater China Grooming at Procter & Gamble.
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