The viral Dubai chocolate craze has reached Europe – what makes the bar so special?

Sign up to IndyEat's free newsletter for weekly recipes, foodie features and cookbook releases Get our food and drink newsletter for free Get our food and drink newsletter for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. Dubai’s Fix Dessert Chocolatier “Can’t Get Knafeh Of It” bar, which is only available to buy via Deliveroo’s UAE platform, has racked up more than 90 million views on TikTok, with some customers boasting they had travelled 4,000 miles to try one. “It’s a hype, a trend on social media, with people waiting in long lines,” said Zi Cheng Lai, 23, student from Malaysia, after exiting the Lindt store in Aachen on Thursday. open image in gallery Service employees offer ‘Dubai Chocolate’ in a Lindt shop to customers Lindt on Saturday began releasing a limited number of 1,000 of the novel chocolate bars in select shops in Germany. open image in gallery Service employees offer ‘Dubai Chocolate’ in a Lindt shop to customers during the sell of limited bars “It’s a good thing if more people start to like chocolate and regularly eat chocolate — it expands the market in places like Asia and the Middle East,” said Roger Wehrli, the director of ChocoSuisse, which counts most of the Swiss industrial chocolate makers as members.