FTC didn’t stop Facebook-Instagram. How about Meta-Within?
Associated PressSAN JOSE, California — Facebook parent Meta is sparring with government regulators in federal court over its pending acquisition of a virtual reality fitness company Within Unlimited CEO Mark Zuckerberg is expected to testify as a witness at the trial in San Jose, California. At issue is whether Meta’s acquisition of the small company that makes a VR fitness app called Supernatural will hurt competition in the emerging virtual reality market. The FTC defines it narrowly as “VR dedicated fitness apps,” while Meta’s definition includes a wider swath of competitors, many of which don’t need VR goggles to work — such as Peloton, for instance. “Meta has talked about how they want to make virtual reality as ubiquitous as your cellphone,” said Lee Hepner, legal counsel, American Economic Liberties Project, an organization that advocates for government action against business consolidation. “It’s the next platform for widespread communication in Meta’s eyes.” If the FTC can preserve and boost competition at this stage, Hepner said, there are “different paths that this market could take instead of Meta controlling the whole path, the whole forward trajectory of this market in the next several years.” The FTC’s challenge to Meta’s acquisition reflects agency chair Lina Khan’s aggressive stance on Big Tech and antitrust.