80% of Indian SMBs rely on online advertising; 76% find it more effective than traditional methods: report
Live MintNew Delhi, December 13 : As India's online advertising market continues to grow, the about 80 per cent of surveyed SMBs rely on online The report added that about 42per cent of the respondents allocated over 40 per cent of their marketing budget towards online The report highlights emerging trends in how SMB brands engage with their audiences, with 74 per cent of respondents believing in the effectiveness of personalised ads in achieving their business goals. The report further highlights that 49 per cent SMBs consider to opt platforms offering Return on Investment, which was followed closely by geographical reach with 47 per cent. According to the report, around 69 per cent of respondents expanded to new markets, with 40 per cent growing domestically, 30 per cent internationally, and another 30 per cent across both. To boost their performance, these businesses can leverage the power of digital advertising, including AI and AI-related tools, which 69 per cent of our surveyed SMBs found effective in achieving their business goals.
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