
Kate’s soft-focus Insta-ready video marks a shift in how royals tell their story
Associated PressLONDON — Public displays of affection on a royal video? When the Princess of Wales announced that she had completed chemotherapy treatment in a soft-focus, Insta-ready video, she ventured into realms not previously inhabited by Britain’s royal family, traditionally known for the stiff-upper-lip, “never complain, never explain” ethos of the late Queen Elizabeth II. That’s what a family does.” A tradition of secrecy Kate’s video marks the royal family’s latest experiment with greater openness since King Charles III assumed the throne in 2022. Diary extracts published 50 years later revealed that the king’s physician injected the terminally ill monarch with morphine and cocaine to speed his death — partly so it could be announced in the morning newspapers “rather than the less appropriate evening journals.” Charles has made a point of being more open than his mother, Elizabeth, whom Buckingham Palace described as suffering from “mobility issues” in the months before her death. “By doing this through a polished film, they maintain dignity and control while still appearing relatable.” It’s the age of social media The fact that the royal family needed new techniques for controlling its story in the age of TikTok and Instagram was underscored after palace officials announced in January that Kate would be hospitalized for abdominal surgery.
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