Apple outlines health technology strategy in new report
The HinduApple Inc on Wednesday released a report outlining a two-pronged strategy in digital health markets, courting consumers with health and fitness features on one hand while engaging with traditional healthcare systems on the other. Spearheaded by Apple's chief operating officer, Jeff Williams, the report is the first time Apple has offered a comprehensive view of its approach to healthcare markets in the eight years since it began releasing health features such as a medical records storage system on iPhones. In the report, Apple said its focus for consumers is on providing a secure place for users to store their health and medical information on iPhones while using tools like the Apple Watch to warn and nudge users toward better health. The company also outlined work it is doing with medical researchers to allow them to use Apple devices to conduct studies, as well as allow patients to share and discuss data collected by Apple devices so that they can monitor their health better between doctor's visits.