LS Digital launches AI marketing stack with aim to accelerate adoption
1 month, 3 weeks ago

LS Digital launches AI marketing stack with aim to accelerate adoption

Live Mint  

Indian digital marketing transformation company LS Digital has unveiled its AI marketing stack, integrating artificial intelligence into its suite of marketing services. By offering limited free access to the new marketing stack Research AI for existing clients, LS Digital aims to accelerate AI adoption, addressing a key hesitation among marketers. With LS Digital’s AI marketing stack, Indian brands—especially in sectors like FMCG, automotive, BFSI and e-commerce—can join this global wave of AI-driven transformation. Key differentiators of LS Digital’s AI marketing stack Unlike traditional marketing tools, LS Digital’s stack combines real-time research capabilities, generative AI tools for campaign creation, and predictive analytics for trend forecasting. A transformative shift for Indian marketers The launch of LS Digital’s AI marketing stack signifies a broader trend: an acceleration in the adoption of AI for marketers in India.

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History of this topic

7 Skills Digital Marketers Need to Use AI Effectively
3 weeks, 1 day ago

7 Skills Digital Marketers Need to Use AI Effectively

India TV News  

7 Skills Digital Marketers Need to Use AI Effectively AI-powered automation streamlines marketing processes, improving efficiency and customer experience. By mastering AI tools like ChatGPT, marketers can: Generate content ideas Draft emails, blog posts, and social media captions Automate customer service responses Analyze trends from customer interactions Since AI evolves rapidly, staying updated on its latest capabilities is crucial for …

36% of Indian enterprises started budgeting for Gen AI: E&Y report
1 month, 3 weeks ago

36% of Indian enterprises started budgeting for Gen AI: E&Y report

Live Mint  

New Delhi, January 28 : A survey conducted by multinational professional services firm Ernst & Young showed that 36 per cent of enterprises in India have budgeted and started investing in GenAI while another 24 per cent are experimenting with it. At the same time, business value delivered is relatively low with only 15 per cent of Indian enterprises reported …

Conference on marketing in the era of AI
2 months, 1 week ago

Conference on marketing in the era of AI

The Hindu  

The SDM Institute for Management Development will be organising an international conference on ‘Marketing in the AI Era – Reshaping Global Marketing’ on January 17. “The event will provide a global platform to explore the transformative role of Artificial Intelligence in revolutionising marketing strategies and practices. Participants will delve into topics such as AI-driven consumer insights, digital transformation in marketing, …

From Dadar to Delhi: How AI-powered storytelling is reshaping Indian advertising
2 months, 3 weeks ago

From Dadar to Delhi: How AI-powered storytelling is reshaping Indian advertising

Live Mint  

A light breeze drifted through a small creative agency in Mumbai’s Dadar district one summer morning. After feeding the AI a few prompts about the brand’s vibrant identity, the marketing team was flooded with punchy lines that mixed local phrases with pop culture references. Using AI, the brand generated video scripts and social media captions in multiple languages, each infused …

The age of AI will yield a new customer who marketers must win over
3 months, 2 weeks ago

The age of AI will yield a new customer who marketers must win over

Live Mint  

Coinciding with ChatGPT celebrating its second birthday last week, I spoke at two conferences on the impact of GenAI on marketing: D-CODE 2024 by the Ad Club of India and Google, and another at an MMA knowledge session. GenAI is the best thing that could happen to a marketer, but only if she is willing to grasp it and leverage …

AI-Powered Marketing: Revolutionizing Digital Marketing Strategies
5 months, 1 week ago

AI-Powered Marketing: Revolutionizing Digital Marketing Strategies

The Quint  

The article explores the impact of artificial intelligence on digital marketing. AI offers various strategies to enhance customer insights, personalization, automation, chatbots, predictive analytics, and more. By leveraging AI, businesses can personalize content, automate tasks, and gain deeper insights into customer behavior. This technology helps optimize marketing strategies, improve customer satisfaction, and increase conversion rates.

AI-powered growth to further fuel digital marketing
10 months, 3 weeks ago

AI-powered growth to further fuel digital marketing

China Daily  

By Li Jiaying | chinadaily.com.cn | Updated: 2024-04-24 15:51 Artificial intelligence technologies are expected to play a major role in today's digital marketing landscape, said company executives. "AI will especially empower small and medium-sized enterprises, startups, and social media influencers and platforms to reduce marketing and customer acquisition costs, enhance brand communication efficiency, and upgrade the entire marketing industry with …

LinkedIn introduces cutting edge AI tools for sales pros in India
1 year, 6 months ago

LinkedIn introduces cutting edge AI tools for sales pros in India

India TV News  

LinkedIn introduces cutting edge AI tools for sales pros in India This pilot program reflects the growing importance of AI in the sales industry, as sales professionals worldwide anticipate the increasing integration of AI tools in their daily workflows. LinkedIn, the professional networking platform owned by Microsoft, has unveiled new Generative Artificial Intelligence features as a pilot program within its …

Indian Enterprises Witness An Increase In AI Adoption
1 year, 7 months ago

Indian Enterprises Witness An Increase In AI Adoption

ABP News  

Indian enterprises have witnessed an increase in adoption of Artificial Intelligence, a report by PwC stated. The report namely, ‘Towards a smarter tomorrow: Impact of AI in the post-COVID era’, stated that the industrial and manufacturing sectors have adopted AI/ML the most in the last two years, reported PTI. In the industrial products and manufacturing sector, about 64 per cent …

AI and Machine Learning set to drive India's $8 billion digital advertising industry, say experts
1 year, 7 months ago

AI and Machine Learning set to drive India's $8 billion digital advertising industry, say experts

Live Mint  

AI and operational machine learning are expected to transform the communication sectors, including advertising and PR. These technologies have the potential to significantly impact the Indian digital advertising industry, which is currently valued at USD 8 billion. Industry experts predict that artificial intelligence and operational machine learning will have a transformative effect on communication sectors such as advertising, public relations, …

How digital marketing is changing the face of the industry
6 years, 9 months ago

How digital marketing is changing the face of the industry

The Hindu  

Ever dreamed of going on a drive with Shah Rukh Khan? In this year’s Digital Advertising Report, Nawal Ahuja, co-founder and director of Exchange4Media, says, “Digital ad spends will touch almost ₹19,000 crore in three years, almost the same as the size of the print ad industry today.” As millenials and Gen Z enter the workplace, they bring their easygoing …

How Artificial Intelligence benefits companies and ups their game
7 years, 7 months ago

How Artificial Intelligence benefits companies and ups their game

Live Mint  

After decades of false starts, Artificial Intelligence is already pervasive in our lives. Currently, deployed key AI-based solutions, across industry verticals, include: Predictive analytics, diagnostics and recommendations: Predictive analytics has been in the mainstream for a while, but deep learning changes and improves the whole game. Royal Bank of Scotland launched Luvo, a natural language processing AI bot which answers …

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