Elon Musk’s X/Twitter paying MPs to tweet is just one part of a huge battle for the future of the internet
The IndependentOn the internet, upsetting people pays. “The fact that Reform MPs are profiting financially from posting on Musk’s X tells us all we need to know about how genuine their motives are,” said Carla Denyer, MP for Bristol Central and Green Party co-leader, and the Labour Party suggested that it was evidence that the politicians involved are “grifters who do it just to make money”. One of Twitter’s great fortunes was that it convinced much of the news and media industry that it was advantageous to freely provide it content – all through the day, often exclusively and usually before anyone else – but that pull became lessened as posting on X became less appealing and social networks lost some of their glitz. Late last year, X changed that system, so that users would receive money from the subscription fee paid by premium users – that was done in an effort to ensure that paying subscribers could give money to their favoured creators by engaging with their posts. That leaves many of the same incentives in place, however, and might indeed make them even stronger given that subscribers to X’s premium offering tend to be those ideologically aligned with Elon Musk.