TCS, Infosys hop onto Adobe’s new platform to sell AI services to clients
6 days, 15 hours ago

TCS, Infosys hop onto Adobe’s new platform to sell AI services to clients

Live Mint  

LAS VEGAS : India’s largest software services firms, which have lagged their global peer Accenture PLC in selling generative artificial intelligence -based services to clients, are piggybacking on software maker Adobe Inc's platform to win more clients incorporating AI into their businesses. “With agentic AI automation, we are seeing significant interest from companies to adopt TCS’ AI offerings, in which Adobe’s cloud services play a key role." For Infosys, too, Adobe is helping generate revenue from AI operations in “digital commerce, integrated marketing and mar-tech sectors", said Balaji Sampath, vice-president at segment head of marketing at Infosys. Infosys' AI-amplified marketing suite Aster “brings together Adobe’s full suite of offerings, our industry solutions, and a rich partner ecosystem to help enterprises deliver engaging brand experiences, enhance marketing efficiency, and accelerate growth", he said. Two senior executives at TCS and Infosys added that Adobe’s cloud products, which now include its full-stack agentic AI platform, drive $500 million to $1 billion in annual revenue for each company.

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