Theaters hate Disney’s ‘Black Widow’ at-home release. But did it work?
3 years, 8 months ago

Theaters hate Disney’s ‘Black Widow’ at-home release. But did it work?

LA Times  

The opening weekend for “Black Widow” was widely seen as a success for Walt Disney Co. and a possible sign that theaters and online viewing can coexist, at least for some movies. “The many questions raised by Disney’s limited release of streaming data opening weekend are being rapidly answered by ‘Black Widow’s’ disappointing and anomalous performance,” said the group, which had previously held its tongue about Disney’s same-day releases. Disney’s risky “Black Widow” move may have been worth it, at least in the short-term, according to a Monday report from Cowen & Co. analyst Doug Creutz, who has been closely following the debate over theatrical releases and premium video on demand. On one hand, Cowen & Co. estimates that the hybrid release strategy will decrease “Black Widow’s” domestic box office by $50 million to $70 million through its first 10 days of release, marking a haircut of 35% from what the movie might have made from a normal rollout based on similar Marvel films. “If the theatrical footprint were to shrink significantly, Disney’s overall box office would likely take a more damaging hit, one that potentially can not be covered by PVOD [premium video on demand,” Creutz wrote.

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