It’s all in the name, as Hari Sadans and Krishna Kunjs transform into Caesar’s Towers and Beverly Hills

The treadmill at the Evander Holyfield Gym, on which you’re jogging, faces a stunning Manhattan horizon. They have definitely changed Mumbai’s name-scape, and surprise, we found out they’re saying ‘You’re welcome, the customer asked for it.’ Observed recently by Twitter user Balram Vishwakarma, the contemporary avatar of Bombay’s Busybee, through a post that went viral, Mumbai’s building names have evolved from the ‘Hindu deity + home synonym’ format to a ‘Builder name + Greek or European concept/Celestial body’ format. Ghar khareedne wala toh mostly bahar reh kar EMIs bharta hai, but he considers ki ‘meri wife ki kitty party kahan hone wali hai?,’” explains Sanket Choughule, marketing head of Paradise Group, among the first movers in Navi Mumbai, with properties now christened ‘Sai Riverdale’ in Taloja and the upcoming ‘Cape Town’ in Upper Kharghar. In its mission of targeting ‘first-time buyers with affordable homes’, Paradise is also in Dombivli, promising a Dubai lifestyle where residents can ‘walk from their home to the mall.’ In a nearby dimension, big daddies in the premium category, location notwithstanding, have named their properties Aden, Erika and Cleon, Valletta and Artesia ; and Enigma, Beverly Hills - Lokhandwala and Mulund. “Today, the focus is on efficiency, planning, construction and timing but that does not mean buildings have to be not good-looking,” Contractor says in a promotional video, which ends with Dhaval Ajmera, director, suggesting “Next time, anyone asks where do you stay in Mumbai, just say ‘Manhattan!’” In this luxury sector, even the ground floor shops are cherry-picked.