Burger King India sales up by 66 per cent
India TV NewsUS-based fast-food brand Burger King had posted a 66 per cent growth in sales in India in the year 2019 and significantly narrowed the losses on the back of aggressive expansion, entry level pricing and largest vegetarian menu within global quick service restaurant chains. The US chain that entered the Indian market in 2014 posted sales of Rs 644 crore in FY18-19 while its losses reduced to Rs 16 crore, Economic Times reported. Our menu width means we are able to offer burgers that cater to the Indian palate and attract customers looking for everyday value,” said Rajeev Varman, CEO, Burger King India to Economic Times, claiming that it has turned Ebitda positive during the fiscal. This aggression helped Burger King outpace US rival Starbucks in terms of revenues despite a two-year lag in India entry.