World needs to learn from nation's digital ecosystem

As a Finn, I have been fortunate enough to witness China's dynamic landscape up close. After my time at Fudan University, I cofounded Nordic Friend, a strategic marketing and communications agency dedicated to bridging the gap between Chinese and international businesses, helping promote Finnish education, tourism, food and other industries in the Chinese market. Just as European companies have spent years learning how to reach Chinese consumers and decisionmakers, Chinese brands must now learn to adapt to foreign markets. China's economy, still growing rapidly, remains a crucial player on the global stage despite recent economic instability worldwide. Through joint efforts, Finland and China can leverage each other's strengths in technology, culture and economic growth, creating a world where collaboration drives solutions for pressing global issues.