Health Matters: Stack Up All Dolo Tablets India Sold During Covid and It Would be as Tall as Burj Khalifa

Did you consume Dolo 650 during the Covid-19 illness? Since the outbreak of Covid-19 in January 2020, ‘Dolo 650’ was most searched keyword on Google with around 2 lakh searches while ‘Calpol 650’ was looked for around 40,000 times. “In fact, in 2010, Dolo 650 was awarded as the best managed brand of the year, subsequently, it was recognised as India’s most admired brand followed by several other recognitions," a veteran representing a lobby of pharma companies in India told me. The pharma brand specialist, Vivek Hattangadi, recalled that Micro Labs also initiated a series of Continuing Medical Education programmes for doctors on ‘Pyrexia of unknown origin’ under the Micro Knowledge Academy. “Although the medical term used for fever is pyrexia, prescription data analysis showed that doctors preferred to use the term ‘FUO’ or ‘Fever of Unknown Origin’," he said, quoting his mentor professor, Chitta Mitra, who is also known as the father of pharma brand management.