7 years, 2 months ago

Radio emerges as second most accessed media, outpaces social networking: report

New Delhi: Radio has emerged as the second most accessed media platform, outpacing social networking and only behind television with listeners tuning in five days a week, said a report by market research firm Nielsen. Television consumption is at par with radio in metro cities and is the highest in non-metro cities with 78% people watching TV, said the report titled ‘Power of Radio’, based on a survey of 3,250 people in one metro and one non-metro city. What the survey highlights is that the overall media consumption pie is increasing and with that, radio has maintained its powerful position,” said Apurva Purohit, director at Jagran Prakashan promoted-Music Broadcast Ltd. As per the report, 47% of the overall respondents use radio to listen to music and only a small 6% tune into audio streaming services like Saavn and Gaana.com for the same. While only 7% people in metros access radio using the traditional radio set, more than half use radio sets in non-metro cities.

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