IKEA enters Mumbai market with online store
Live MintSwedish home furnishings retailer IKEA on Monday announced the launch of its online store in Mumbai amid plans to open retail outlets in the city. The company, which entered India with the launch of its first retail store in Hyderabad last year, said its entry into Mumbai with an online store is part of its new multichannel approach to reach 100 million customers in the next few years. “IKEA’s unique Mumbai market entry, led by e-commerce marks a significant milestone in the Swedish retailer’s new retail direction,” the company said in a statement, adding that it will focus on both digital and physical formats to reach customers. “Today marks an important occasion in our history as we roll out our multi-channel, digital first approach with Mumbai being amongst the first few markets worldwide, where we are bringing alive this transformation,” said Peter Betzel, chief executive officer, IKEA India.