After a turbulent year, WarnerMedia CEO Jason Kilar touts HBO Max gains
3 years ago

After a turbulent year, WarnerMedia CEO Jason Kilar touts HBO Max gains

LA Times  

Last year wasn’t exactly smooth sailing for Jason Kilar. The WarnerMedia chief executive began 2021 facing the wrath of Hollywood as producers, stars and agents were furious over his decision to release Warner Bros. movies “day-and-date” in movie theaters as well as on the company’s fledgling streaming service, HBO Max. “But there is no denying the results: 2021 was the year that HBO Max broke through.” For the record: An earlier version of this story incorrectly said AT&T Chief Financial Officer Pascal Desroches announced Wednesday that HBO and HBO Max notched 73.8 million subscribers by year’s end. Stankey separately announced Wednesday that HBO and HBO Max notched 73.8 million subscribers by year’s end, continuing WarnerMedia’s steady momentum to build the service amid an onslaught of competitors, including Disney+, Hulu, Paramount+, Amazon Prime Video and market leader, Netflix. “We took a thoughtful risk, and some understandable heat, and yet it has worked very well,” Kilar said of WarnerMedia’s “popcorn strategy” to help stock HBO Max’s titles with theatrical movies during the pandemic when many moviegoers were reticent to watch films at the multiplex.

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