Shanghai arts festival reaches out to young audiences with new brand
China DailyA series of performing art projects introduced by China Shanghai International Arts Festival under the new brand ARTRA will take place in June, with the goal of attracting young audiences to live theater. The China Shanghai International Arts Festival will introduce a series of performing art projects in June under the new brand ARTRA, aiming to attract young audiences to live theater. The cement mill produced building materials for a series of landmark architectures in Shanghai, symbolizing the development of the city's landscape, and today "we hope the dome will be a blender of new culture and art," said Chen Anda, deputy head of West Bund Group Co. Ltd. Later this year West Bund will introduce a series of new theater and live entertainment spaces in the West Bund area, where new events will take place every month from June to December. For more than 20 years, China Shanghai International Arts Festival has done a good job introducing high-quality theater art projects to the public, Li said.