YouTube will no longer be making most original shows
Washington: YouTube is going to scale back a significant portion of YouTube Originals, which produced original content including scripted series, educational videos, and music and celebrity programming. As per The Verge, going forward, the company will only fund originals in the YouTube Kids Fund and the Black Voices Fund, a program created in 2020 that committed USD 100 million to "amplify" Black creators on the platform. Chief business officer for YouTube Robert Kyncl announced in a statement on Twitter, "With rapid growth comes new opportunities and now our investments can make a greater impact on even more creators when applied towards other initiatives, like our Creator Shorts Fund, Black Voices Fund, and Live Shopping programming to name a few." The company began pivoting toward ad-supported content featuring celebrities like Katy Perry and Kevin Hart, free for users to access without a subscription.
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