YouTube will no longer be making most original shows
2 years, 11 months ago

YouTube will no longer be making most original shows

Deccan Chronicle  

Washington: YouTube is going to scale back a significant portion of YouTube Originals, which produced original content including scripted series, educational videos, and music and celebrity programming. As per The Verge, going forward, the company will only fund originals in the YouTube Kids Fund and the Black Voices Fund, a program created in 2020 that committed USD 100 million to "amplify" Black creators on the platform. Chief business officer for YouTube Robert Kyncl announced in a statement on Twitter, "With rapid growth comes new opportunities and now our investments can make a greater impact on even more creators when applied towards other initiatives, like our Creator Shorts Fund, Black Voices Fund, and Live Shopping programming to name a few." The company began pivoting toward ad-supported content featuring celebrities like Katy Perry and Kevin Hart, free for users to access without a subscription.

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YouTube scales back original programming
2 years, 11 months ago

YouTube scales back original programming

LA Times  

Susanne Daniels, YouTube’s global head of originals, inside the YouTube sound stage at the Spruce Goose Hangar in Los Angeles in 2019. YouTube, long known for its user-generated videos, began paying for Hollywood productions and launched shows including “Cobra Kai,” a spinoff of 1984’s hit movie “The Karate Kid;” and series that highlighted the video giant’s stars like Liza Koshy …

YouTube doubles down on kids programs with nine new shows this year
3 years, 10 months ago

YouTube doubles down on kids programs with nine new shows this year

LA Times  

YouTube is significantly expanding its original kids programming this year as it looks to grow its audience in the growing global market for family entertainment. “The importance of diversity and really showing the beautiful range of characters and story and narrative and creators who are telling these really dynamic stories, we think is incredibly important.” The new programs are: “Super …

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