X says Walmart pulled ads in October, weeks before Media Matters hate speech report and Musk rant
Associated PressWalmart is the latest company to publicly join the growing flock of major advertisers to pull spending from X, Elon Musk’s beleaguered social media company, amid concerns about hate speech — as well as reaching a sizeable audience on the platform. “We aren’t advertising on X as we’ve found some other platforms better reach our customers,” Walmart said in a statement. X has sued the group, saying it “manufactured” the report in order to “drive advertisers from the platform and destroy X Corp.” X’s CEO, Linda Yaccarino, is a former NBCUniversal executive who was hired by Musk to rebuild ties with advertisers who fled after he took over, concerned that his easing of content restrictions was allowing hateful and toxic speech to flourish and that would harm their brands. “Walmart has a wonderful community of more than a million people on X, and with a half a billion people on X, every year the platform experiences 15 billion impressions about the holidays alone with more than 50% of X users doing most or all of their shopping online,” Benarroch said in a statement.
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