Marvel’s ‘WandaVision’: How TikTok made the Disney+ series must-see TV
CNNNew York CNN Business — The finale of “WandaVision” premiered Friday, bringing to an end a successful season for Disney+’s first Marvel Studios series — and with it, a parallel drama that has been unfolding on TikTok. “TikTok is the virtual watercooler where everyone connects to share their favorite moments, memes, and theories on what will happen next,” Lizzy Hale, TikTok’s senior manager of content, told CNN Business. “The shows with the most engaged audiences — ‘WandaVision,’ ‘The Mandalorian,’ ‘The Umbrella Academy,’ even ‘The Crown’ — all have rich, intricate worlds for audiences to get lost in.” “Finales satisfy absolutely nobody ever” Elizabeth Olsen as Wanda Maximoff and Paul Bettany as Vision took a trip through decades of TV on the Disney+ series. “There’s no way to end a show that people like as much as watching the mystery build.” So even though social platforms like TikTok can build up a streaming series like “WandaVision,” the show’s actual resolution can end up creating a backlash from fans — especially those, who like Wanda herself, created worlds of their own.
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