Notice the art on your beer bottle?
2 years ago

Notice the art on your beer bottle?

Live Mint  

In 2009, Grover Vineyard launched the Art Collection with bottles showcasing works of acclaimed artists like Jatin Das, Paresh Maity and Rini Dhumal. In 2021, Moonshine Meadery’s rebranded packaging with artwork by different artists claimed two prizes at the Kyoorius Design Awards, a platform that rewards the best in Indian design. Bigger brands like Glenmorangie from the Moët Hennessy-Louis Vuitton portfolio, for example, launched limited edition whiskies featuring artwork by an Indian artist for the first time. Absolut Vodka’s brand identity is broadly defined by working with artists as diverse as Andy Warhol to British-Indian artist Anish Kapoor, among many others.

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