3 years, 11 months ago

Facebook tweaks ad tools ahead of Apple's privacy changes

Facebook Inc on Wednesday said it has made changes to its advertising tools, a week ahead of Apple’s iOS 14.5 software update. The world’s largest social network and the second-largest seller of online ads is feuding with Apple over the iPhone maker's App-Tracking Transparency feature, which will prohibit collection of certain data from apps unless users opt in. Apple says it defends data privacy rights, but faces criticism from Facebook, app developers and startups whose business models rely on advertising tracking. Facebook and Apple have also tangled over commission fees the iPhone maker charges apps listed on iOS devices, with the social media giant backing small developers most affected by the policy.

The Hindu

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