On the surging market of at-home fitness equipments
The HinduIn the summer of 2020, partners Rhea and Raunaq Singh Anand watched their friends and family dive into a new-found rigour of daily workouts. Home high ground Noting the demand for fitness gear, during the last week of December 2020, Amazon announced an on-going Fitness Fest, with heavy discounts on equipment, trackers, apparel, and more. The sports retail brand says that fitness gear contributed to almost one third of its total turnover share for 2020, and almost 80% of those sales came from enthusiasts wishing to workout indoors — “mostly from rowing machines and self-powered elliptical machines ”. “Free weights, yoga accessories and resistance bands are doing very well.” The year in fitness With the investment people have made in equipment, COVID still on everyone’s minds, and trainers and trainees now used to an online format, it is likely that workout from home is here to stay in 2021 too. Sports equipment retailer Grand Slam Fitness registered maximum leads through July 2020 with the top keyword search being for ‘motorised treadmill’.
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