Shein: Fast fashion retailer accused of ‘stealing’ independent brand’s design

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. On Saturday, Emma Warren, the founder and designer behind eponymous fashion brand Emma Warren Design, shared a post on her Instagram account that featured two side-by-side photos. Hopefully with everyone sharing they’ll take it down.” Emma later clarified on Instagram stories that she was made aware of the Shein hoodie by one of her customers. It’s infuriating because they’re selling it for a third of the price as well.” Emma went on to ask why big fashion companies such as Shein do not consider working with independent designers on a freelance basis instead of simply taking their designs. “I suppose what they do is take a design, use it for a couple of weeks, sell loads of it for cheap and then it’s gone and hope that no one ever knows.” Emma concluded by saying she hopes that garment will be removed from the Shein website and thanked her followers for raising awareness by sharing her post on social media.