Why you’re more creative in coffee shops
BBCWhy you’re more creative in coffee shops Alamy If we’re already working in isolation at home, why do we miss working with our heads similarly down in a public setting? The combination of noise, casual crowds and visual variety can give us just the right amount of distraction to help us be our sharpest and most creative “Visual stimulation – how the office is decorated – has an effect on people’s creative thinking process. “Even if you think that you are working in isolation – in the space of your computer screen and noise-cancelling headphones – there are still things going on around you,” says Korydon Smith, a professor of architecture at the University of Buffalo in New York, who co-wrote a recent article on the benefits of working in coffee shops. Lee believes that people have those “past experiences of the positive aspects of coffee shops”, and that the “coffee-shop effect” will likely lure us out of our home offices.
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