
TV viewers won’t have to pay more in new regime: Trai
Live MintNew Delhi: Putting consumer fears to rest, broadcast regulator Telecom Regulatory Authority of India has assured viewers they will not have to pay more for television channels under the new regulation. Data from the Broadcast Audience Research Council, India’s television measurement agency, shows that 90% of people watch or flip through fewer than 50 channels a month, so the move will only bring in more choice for the customer, Sharma said. Apart from a set of frequently asked questions, or FAQs, on the telecom regulator’s website, Trai is also working with multi-system operators, or MSOs, on consumer outreach programmes to tell people about the benefits of the new move, with cities such as Jaipur, Kolkata, Mumbai, Hyderabad, Bhopal and New Delhi already covered and more in the pipeline in collaboration with the regulator’s regional offices. Further, at a monthly level, 80% of the viewership comes from about 100 channels,” said Punit Misra, CEO at Zee Entertainment Enterprises Ltd.
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