Netflix will surprise you with cheaper plans soon: All you need to know
2 years, 8 months ago

Netflix will surprise you with cheaper plans soon: All you need to know

India TV News  

Netflix has been working out to get the attention of the market in a positive manner, and now it is reported that the company is working to introduce affordable and cheaper plans soon. Although it was a tough road for more than a year for Netflix, now the company has been working on introducing ad-supported cheaper plans. Ted Sarandos, CEO of Netflix has further confirmed that the platform will roll out ad-supported plans soon, but no time was mentioned. Streaming platforms like Zee5, Disney+ Hotstar, Voot and MX Player are a few to name, which offer ad-supported subscription plans to the users.

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History of this topic

JioHotstar vs Amazon Prime vs Netflix: How much subscription fee do you need to pay?
1 month, 2 weeks ago

JioHotstar vs Amazon Prime vs Netflix: How much subscription fee do you need to pay?

Live Mint  

JioStar on Friday launched a new streaming platform, JioHotstar, by merging JioCinema and Disney+ Hotstar. The mobile ad-supported plan starts at ₹149 per month and ₹499 per year and will provide access to one device at a time. JioHotstar vs Prime Video vs Netflix Here is a comparison of subscription plans offered by JioHotstar, Prime Video and Netflix: Platform Name …

Netflix price increase: Best streaming alternatives in the UK
1 month, 3 weeks ago

Netflix price increase: Best streaming alternatives in the UK

The Independent  

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Netflix has just increased the price of its most …

Netflix UK price increase leads to same pledge from angry subscribers
1 month, 3 weeks ago

Netflix UK price increase leads to same pledge from angry subscribers

The Independent  

Sign up to our free IndyArts newsletter for all the latest entertainment news and reviews Sign up to our free IndyArts newsletter Sign up to our free IndyArts newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. “Another £2 price increase from Netflix… yeah time to cancel,” one person wrote, claiming: “They …

Netflix says ad-supported plan now has 70 million monthly active users
4 months, 2 weeks ago

Netflix says ad-supported plan now has 70 million monthly active users

LA Times  

Baltimore Ravens quarterback Lamar Jackson in action during the first half of an NFL football game against the Tennessee Titans in 2020 in Baltimore. Netflix said Tuesday that it had reached 70 million monthly active users on its ad-supported plan, two years after launching its cheaper subscription tier that includes commercials. Netflix said it had sold out of the in-game …

Netflix's Price-Hiking Dilemma: Will the Streaming Giant Raise the Price?
5 months, 1 week ago

Netflix's Price-Hiking Dilemma: Will the Streaming Giant Raise the Price?

Live Mint  

Netflix delivers strong third-quarter results, with an operating profit of $2.9 billion, exceeding Wall Street expectations. The company's stock rose 5% following the announcement, indicating a positive outlook despite some concerns about price hikes. While Netflix's ad-supported plan remains competitive, the company is exploring alternative revenue streams, including increased membership and the return of traditional advertising. Despite the challenges of …

Netflix fans furious after being told they must pay more to watch certain shows and movies
6 months ago

Netflix fans furious after being told they must pay more to watch certain shows and movies

Daily Mail  

An aggravated Netflix user was shocked to learn that subscribers to the streaming platform can't watch certain movies or shows unless they upgrade their memberships. Some Netflix users have been complaining about locked content since last year Netflix explained the reason behind its decision to lock some content to certain subscribers. The $6.99-a-month Standard with ads plan allows streamers to …

Netflix has a plan to get you paying more for a subscription
8 months, 1 week ago

Netflix has a plan to get you paying more for a subscription

Daily Mail  

Netflix will begin phasing out its most affordable ad-free option, the company announced Thursday. The streaming giant had already stopped accepting new customers for the Basic plan, which costs $11.99 per month, last October. Basic plan users seeking an ad-free experience on Netflix will now have two options: the Standard plan at $15.49 per month or the Premium plan that …

Netflix has a plan to get you paying more for a subscription
8 months, 1 week ago

Netflix has a plan to get you paying more for a subscription

Daily Mail  

Netflix will begin phasing out its most affordable ad-free option, the company announced Thursday. The streaming giant had already stopped accepting new customers for the Basic plan, which costs $11.99 per month, last October. Basic plan users seeking an ad-free experience on Netflix will now have two options: the Standard plan at $15.49 per month or the Premium plan that …

Netflix increases prices for ad-free streaming: All you need to know
8 months, 3 weeks ago

Netflix increases prices for ad-free streaming: All you need to know

India TV News  

Netflix, the popular OTT streaming giant, has delivered a surprise to its users by increasing prices for its ad-free content. Changes to ad-free plans Reports have surfaced that Netflix has discontinued its most affordable ad-free plan in certain regions, significantly impacting its pricing structure. This move follows the company's decision in 2023 to phase out its cheapest ad-free plan, priced …

Some Netflix users report price changes in their subscription plans
8 months, 3 weeks ago

Some Netflix users report price changes in their subscription plans

The Hindu  

Some Netflix users are reporting that they are being compelled by the platform to switch to other subscription models that are more expensive or those that include ads, as the platform winds down its basic ad-free plan, reported The Verge. Netflix’s basic ad-free subscription was priced at $11.99 per month for U.S.-based users. Subscribers’ others options include the more expensive …

Netflix fans upset over new adverts that cut characters off mid-sentence
9 months ago

Netflix fans upset over new adverts that cut characters off mid-sentence

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Netflix subscribers are upset that …

Netflix hits 40 million users for ad-supported plan
10 months, 2 weeks ago

Netflix hits 40 million users for ad-supported plan

The Hindu  

Netflix said on Wednesday its ad-supported tier has reached 40 million global monthly active users, from 5 million a year earlier, a sign that its push to attract new users with the cheaper plan is paying off. Netflix's ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery's streaming service Max and $7.99 for …

Short-term subscriptions find draw in India’s cluttered OTT market
1 year, 1 month ago

Short-term subscriptions find draw in India’s cluttered OTT market

Live Mint  

New Delhi: As video streaming platforms multiply and the battle for consumer eyeballs and wallets increases, the platforms are increasingly banking on shorter subscriptions to increase their subscriber base and garner higher revenue. “This shift is driven by the flexibility these shorter plans offer, allowing users to adapt their subscriptions to changing viewing habits and financial circumstances,” Chandrashekhar Mantha, partner, …

Netflix to remove its cheapest ad-free subscription – as password crackdown pays off
1 year, 2 months ago

Netflix to remove its cheapest ad-free subscription – as password crackdown pays off

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. The holiday season gains - the biggest Netflix has posted in the fourth quarter - exceeded the …

Here's how to get Netflix for free: Jio's affordable plans which offer free subscription
1 year, 2 months ago

Here's how to get Netflix for free: Jio's affordable plans which offer free subscription

India TV News  

How to get Netflix Plan for Free: In the competitive world of telecom, companies like Jio and Airtel are introducing enticing offers for their customers. We'll focus on two specific subscription plans from Reliance Jio that come with complimentary Netflix access. Jio's Special Plans with Double Benefits What makes these Jio plans stand out is that, along with free OTT …

Netflix says its ad-supported plan now has 15 million monthly active users
1 year, 4 months ago

Netflix says its ad-supported plan now has 15 million monthly active users

LA Times  

Netflix says its ad-supported tier has increased to 15 million global monthly active users a year after the plan’s launch. Netflix on Wednesday said its ad-supported tier has increased to 15 million global monthly active users a year after the plan’s launch, triple the amount that the Los Gatos, Calif.-based streaming video giant disclosed in May. Monthly active users would …

Netflix’s password-sharing crackdown reels in subscribers as it raises prices for its premium plan
1 year, 5 months ago

Netflix’s password-sharing crackdown reels in subscribers as it raises prices for its premium plan

Associated Press  

SAN FRANCISCO — Netflix on Wednesday disclosed summertime subscriber gains that surpassed industry analysts’ projections, signaling the video streaming service’s crackdown on password sharing is converting former freeloaders into paying customers. The $15.50 per month price for Netflix’s most popular streaming option in the U.S. will remain unchanged, as will a $7 monthly plan that includes intermittent commercials. This year’s …

Another increase? Here's everything you need to know about Netflix's plan for a price hike after success of password-sharing crackdown
1 year, 5 months ago

Another increase? Here's everything you need to know about Netflix's plan for a price hike after success of password-sharing crackdown

Daily Mail  

Netflix has found success after the password-sharing crackdown that played a possible role in their 6 million subscriber boost, and will once again be raising their plan prices. The streaming platform added an option to add extra members to standard and premium plans for an extra $7.99 per month back in May, and the streamer has continued to curb password-sharing …

Netflix plans to charge users more after Hollywood actors strike ends: Report
1 year, 5 months ago

Netflix plans to charge users more after Hollywood actors strike ends: Report

The Hindu  

Netflix plans to charge users more for an ad-free viewing experience on its platform after the ongoing Hollywood actor strikes come to an end, reported the Wall Street Journal on Tuesday. Federal Trade Commission Chair Lina Khan in August had also remarked on how streaming giants were increasing their subscription prices while writers, producers, and showrunners were making less money …

Netflix ends password sharing in India, but you can get membership for free: here is how
1 year, 8 months ago

Netflix ends password sharing in India, but you can get membership for free: here is how

India Today  

Netflix, the popular digital streaming platform, offers a wide range of OTT content, including Bollywood, Hollywood, regional, and Asian dramas. However, to save users from multiple bills of OTT channels, telecom operators like Reliance Jio and Airtel offer several recharge plans that combine calling and data benefits with free subscriptions to Netflix. Jio Rs 1,499 postpaid plan: This plan includes …

Know how Netflix plans to detect Password Sharing in India
1 year, 8 months ago

Know how Netflix plans to detect Password Sharing in India

India TV News  

In a bid to accelerate its revenue growth, Netflix has unveiled a two-fold strategy that includes the introduction of a subscription tier with ads and a crackdown on password sharing. According to Netflix's release, a single account is intended for use within one household, allowing all household members to access the service wherever they are, be it at home, on …

Netflix’s subscriber growth surges in a sign that crackdown on password sharing is paying off
1 year, 8 months ago

Netflix’s subscriber growth surges in a sign that crackdown on password sharing is paying off

Associated Press  

SAN FRANCISCO — Netflix enjoyed its biggest springtime spurt in subscribers since the early days of the pandemic three years ago, providing the latest sign that a recent crackdown on password sharing and the rollout of a cheaper subscription option are paying off. Money manager Louis Navellier said Netflix now appears “locked and loaded” again after going through a turbulent …

Is Netflix bringing a cheaper, ad-supported tier to India? Here’s what CEO Greg Peters has to say
1 year, 11 months ago

Is Netflix bringing a cheaper, ad-supported tier to India? Here’s what CEO Greg Peters has to say

Firstpost  

Netflix appears to be considering launching ad-supported tier for the Indian market in coming months. While the company has not explicitly stated that it will introduce ad-supported plans in India, it has hinted in a letter to shareholders that we can expect to see such subscription plans in many markets because Netflix believes a low-price strategy attracts more customers and …

Netflix to cut the subscription price in selected countries
2 years, 1 month ago

Netflix to cut the subscription price in selected countries

India TV News  

Netflix subscription price cut : If you are fond of watching movies and videos, then you must know about the number of existing OTT platforms, and whenever someone talks about the platform, Netflix is definitely the talk. The company has recently reduced the price of its existing plans in some regions, to get more subscriptions to Netflix. Plans will be …

Netflix password sharing ending soon: List of Netflix plans available in India with price
2 years, 2 months ago

Netflix password sharing ending soon: List of Netflix plans available in India with price

India Today  

Netflix is ending the password sharing for users. Netflix Rs 149 mobile plan: This mobile-only plan offers standard video quality -- 480p streaming on a single device, either a phone or a tablet. Netflix Rs 199 basic plan: For those users who are looking for a slightly upgraded experience, the basic plan offers 480p streaming on a single device, which …

Soon, Netflix users in India will be forced to pay if they use their friend's account
2 years, 2 months ago

Soon, Netflix users in India will be forced to pay if they use their friend's account

India Today  

We all know of at least one person who has never paid for a single streaming service yet, has access to all. We anticipate that this will result in a very different quarterly paid net adds pattern in 2023, with paid net adds likely to be greater in Q2’23 than in Q1’23.” The company added, “While our terms of use …

Netflix not showing its new ad-free plan to some users: Know-why
2 years, 3 months ago

Netflix not showing its new ad-free plan to some users: Know-why

India TV News  

Netflix, a streaming giant is reportedly hiding its cheapest ad-free plan from some users when they try to subscribe to the platform. Netflix launched the "Basic with Ads" plan on November 3 at $6.99 per month, compared to between $9.99 and $19.99 per month for an ad-free subscription. According to 9to5Mac, among the four ad-free plan options, the new ad-free …

Here's What Netflix CEO Reed Hastings Said About Having Ads On The Platform
2 years, 3 months ago

Here's What Netflix CEO Reed Hastings Said About Having Ads On The Platform

News 18  

Netflix Inc co-founder Reed Hastings said on Wednesday he was "wrong" to resist ads for his streaming service. Hastings said Hulu proved streaming services could support advertising, and offer consumers lower prices. Netflix has launched a new plan called “Basic with Ads” in 12 countries– Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. …

Netflix launches £4.99/month subscription with 30-second-long adverts DURING films and TV shows
2 years, 4 months ago

Netflix launches £4.99/month subscription with 30-second-long adverts DURING films and TV shows

Daily Mail  

Subscribers to the tier will see an average of four to five minutes of ads per hour Netflix's new ad tier has launched in 12 countries including the UK Netflix has officially launched its £4.99-a-month subscription service in the UK, with 30 second adverts during films and TV shows. Industry insiders suspected Netflix wanted to introduce ads before streaming rival …

Netflix launches Basic with Ads subscription plan: Know the price, availability and more
2 years, 4 months ago

Netflix launches Basic with Ads subscription plan: Know the price, availability and more

India TV News  

Netflix launches Basic with Ads subscription plan: Know the price, availability and more Netflix has finally launched the new Basic with Ad plan in 12 countries. The company may launch a new Basic plan in the Indian market soon, with a lower than the existing Basic plan of the video streaming platform. So, we expect that the video streaming platform …

Netflix Basic with Ads subscription will launch on November 3: Price and other details
2 years, 4 months ago

Netflix Basic with Ads subscription will launch on November 3: Price and other details

India Today  

Netflix will finally launch its Basic with Ads subscription on November 3. Netflix Basic with Ads subscription: When will it come to India? So, there are chances that Indians may get to see this Netflix Basic with Ads subscription in the future. If Netflix is planning to introduce the Basic with Ads plan in India too, then it could cost …

Netflix targets global TV ad market as next business to disrupt
2 years, 5 months ago

Netflix targets global TV ad market as next business to disrupt

The Hindu  

Netflix Inc. upended the global entertainment industry about a dozen years ago with a streaming video service that rendered network television programming schedules and movie screening times all but irrelevant. Netflix Co-Chief Executive Reed Hastings said that insight dawned on him after listening recently to former Disney CEO Bob Iger describe traditional TV as marching toward a precipice. Chief Financial …

Netflix introduces ad-supported tier in 12 countries, minus India
2 years, 5 months ago

Netflix introduces ad-supported tier in 12 countries, minus India

The Hindu  

Streaming giant Netflix announced Thursday it is launching an ad-supported subscription tier from November, according to a company post. ‘Basic with Ads’ will be available to Netflix subscribers in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the U.S. India was not included in the initial list of countries, which will get the new tier. …

Netflix set to launch its ad-supported tier on November 3, check pricing, ad frequency and other details
2 years, 5 months ago

Netflix set to launch its ad-supported tier on November 3, check pricing, ad frequency and other details

Firstpost  

Netflix will start with their ad-supported tier on November 3, starting with the US. Countries where prices of Netflix’s plans are higher, such as Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK will be getting the new Basic with Ads plan at a later date. The new “Basic with Ads” plan will cost $6.99 or roughly …

Netflix To Show Ads Now: Pay $6.99 And Watch 30-secs Ads To Save $3 Monthly
2 years, 5 months ago

Netflix To Show Ads Now: Pay $6.99 And Watch 30-secs Ads To Save $3 Monthly

News 18  

Netflix has been contemplating for quite some time as to whether they should start showing ads to earn more money. Netflix has launched a new plan called “Basic with Ads" in 12 countries– Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. The regular Netflix basic plan costs $9.99 per month that allows users …

Netflix sets $7 monthly price for its ad-supported service
2 years, 5 months ago

Netflix sets $7 monthly price for its ad-supported service

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ …

Netflix's new ad-supported plan will be rolled out in November for $6.99 a month
2 years, 5 months ago

Netflix's new ad-supported plan will be rolled out in November for $6.99 a month

Daily Mail  

Netflix will be rolling out a cheaper plan in an effort to attract new subscribers after the company lost thousands of customers in the first half of the year. The Basic with Ads plan will cost $6.99 a month and will launch on November 3 Netflix, known for hits such as 'Stranger Things' and 'Squid Game,' reported 220.7 million paying …

Netflix sets $7 monthly price for its ad-supported service
2 years, 5 months ago

Netflix sets $7 monthly price for its ad-supported service

Associated Press  

SAN RAMON, Calif. — Netflix next month will unveil the first version of its video streaming service with ads, giving cost-conscious viewers a chance to watch most of its shows at a steep discount in exchange for putting up with commercial interruptions. Netflix’s ad-supported option will also be rolling out in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, …

Will people pay for a cheaper Netflix with ads?
2 years, 6 months ago

Will people pay for a cheaper Netflix with ads?

LA Times  

Welcome to the Wide Shot, a newsletter about the business of entertainment. “Virtually everyone we talk to in Hollywood, outside of Netflix employees, is taking great pleasure in Netflix’s stock price collapse over the past nine months, as well as Netflix’s loss of religion around advertising,” said a recent report by the New York-based research firm LightShed Partners. “Advertisers are …

Ads are coming to Netflix: How will this change the streaming industry?
2 years, 6 months ago

Ads are coming to Netflix: How will this change the streaming industry?

Firstpost  

The announcement to launch ad-supported subscriptions on Netflix followed its 2022 first-quarter earnings report, which saw a subscriber loss for the first time in over a decade Ads are coming to Netflix, perhaps even sooner than anticipated. Indeed, it was only in 2020 that Netflix CEO Reed Hastings ruled out advertising on the platform, saying “you know, advertising looks easy …

Here's How Much Netflix's Ad-Based Subscription Plan May Cost Upon Launch
2 years, 7 months ago

Here's How Much Netflix's Ad-Based Subscription Plan May Cost Upon Launch

News 18  

Netflix had last month announced a cheaper, ad-based subscription plan that the streaming giant is bringing in collaboration with Microsoft. This came soon after Netflix reported that highest loss in the number of subscribers ever, and now the prices of the new ad-based subscription plan have been rumoured. The base plan in India costs Rs 199, the standard plan is …

Netflix's ad-supported tier won't let users download content for offline viewing
2 years, 7 months ago

Netflix's ad-supported tier won't let users download content for offline viewing

Firstpost  

Netflix is planning to launch their ad-supported plan sometime in January 2023. Recent reports suggest that Netflix’s upcoming ad-supported tier might not include a popular feature. The streaming giant doesn’t plan to let subscribers download content for offline viewing on its ad-supported tier. The removal of the download feature from what will likely become Netflix’s cheapest plan was discovered by …

More details about Netflix's ad-supported subscription surface, and it doesn't look good
2 years, 7 months ago

More details about Netflix's ad-supported subscription surface, and it doesn't look good

India Today  

Netflix has been working on a new ad-supported tier for a while, and today, more information about this subscription is available. According to a developer, Steve Mose, the subscription, which would be called 'Netflix with ads', will not allow members to watch offline content, in other words, download shows and movies on apps. Netflix earlier clarified that the ad-supported subscription …

Netflix Update: Ad-supported plan likely to block offline viewing- Report
2 years, 7 months ago

Netflix Update: Ad-supported plan likely to block offline viewing- Report

India TV News  

Netflix is reportedly coming up with a new ad-supported tier which is unlikely to make the platform's offline viewing feature available to members on this low-end tier of the service. According to TechCrunch, this discovery surfaced when the developer-Steve Moser found code within the Netflix iPhone app that suggested the streamer will block users from downloading titles to their devices …

Netflix Update: Streaming giant adds 11 lakh paid subscribers in Asia-Pacific- Know more
2 years, 8 months ago

Netflix Update: Streaming giant adds 11 lakh paid subscribers in Asia-Pacific- Know more

India TV News  

Netflix Update: Streaming giant Netflix added 1.1 million paid subscribers in the Asia-Pacific region in the second quarter this year. The Average Revenue per Membership was -2 per cent, due to the impact of "our price decrease in India last December as well as plan mix," Netflix told shareholders after declaring Q2 results. Netflix in December announced new and reduced …

Advertisers were locked out of Netflix for years. Now they have big plans
2 years, 8 months ago

Advertisers were locked out of Netflix for years. Now they have big plans

Live Mint  

Netflix Inc. hasn’t said much about the advertising-supported service it is developing. “They give me exactly what I want when I don’t know what I want to watch," said Shiv Singh, chief marketing officer of online-lending platform LendingTree Inc., of Netflix’s show-recommendation engine. “One of the things Netflix does really well is personalizing," said Dara Treseder, Peloton’s chief marketing officer. …

Netflix joins forces with MICROSOFT to develop a new ad-supported, cheaper subscription plan
2 years, 8 months ago

Netflix joins forces with MICROSOFT to develop a new ad-supported, cheaper subscription plan

Daily Mail  

Netflix is joining forces with Microsoft to develop adverts for a new, cheaper subscription plan – and potentially hold on to its subscribers. Netflix is joining forces with Microsoft to develop adverts for a new, cheaper subscription plan NETFLIX'S UK PRICES - Basic: £6.99 - Standard: £10.99 - Premium: £15.99 More info: Netflix.com The Los Gatos, California streaming firm hasn't …

Netflix’s subscription with ads may bring cheer, but it’s not all doom and gloom
2 years, 8 months ago

Netflix’s subscription with ads may bring cheer, but it’s not all doom and gloom

Hindustan Times  

It had for long been expected. Earlier this week, Ted Sarandos who is Netflix’s Co-CEO and Chief Content Officer, said in an interview with French newspaper JDD there’s been an impact of inflation on household budgets, which has seen many cancel subscriptions. Netflix also exited the Russia earlier this year, after the country’s military invasion of Ukraine led to a …

Netflix to use Microsoft and their services for its ad-supported subscription tier
2 years, 8 months ago

Netflix to use Microsoft and their services for its ad-supported subscription tier

Firstpost  

Netflix is collaborating with Microsoft for its ad-supported subscriptions. Netflix announced on Wednesday that they will be partnering with Microsoft and using their services to help deliver the commercials in their cheaper, ad-supported version of its video streaming service. The alliance that was announced on Wednesday marks a major step toward Netflix’s first foray into advertising after steadfastly refusing to …

Netflix names Microsoft as partner for ad-supported subscription plan
2 years, 8 months ago

Netflix names Microsoft as partner for ad-supported subscription plan

The Hindu  

Netflix Inc said on Wednesday it has selected Microsoft Corp as technology and sales partner for its planned ad-supported subscription offering, as the streaming giant looks to plug slowing subscriber growth by rolling out a cheaper plan. Chief Operating Officer Greg Peters said in a blog post that Netflix chose Microsoft because of its ability to innovate, as well as …

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