Hyundai focuses on mid-large SUV segment
New Indian ExpressNEW DELHI: After solidifying its presence in the compact and mid-size sports utility vehicle segment, Hyundai Motor India sees a bigger play in mid-large segment as it launched the new Alcazar at a starting price of Rs 14.99 lakh for the petrol variant and Rs 15.99 lakh for the diesel variant. The carmaker feels Alcazar’s aggressive price and best-in-class fuel efficiency separate it from other products in the segment. At present, the mid-large SUV segment is growing and we are hopeful that the new launch will increase our presence in the segment…The new Alcazar is also suited for Creta SUV customers who are looking to upgrade,” said Tarun Garg, Whole-time Director and Chief Operating Officer of HMIL. The mid-large SUV segment, which has other 6-7 seater options from Tata Motors and Mahindra & Mahindra, contributes 14.5% to total SUV sales and 7-7.5% to total passenger vehicle sales.