With Vijay exiting films for a political career, can Tamil cinema move beyond star power?
Live MintTamil star Vijay’s announcement of his final film before a full-fledged political entry has raised questions about the future of the state’s cinema industry, which has long been anchored by star power. “The nature of stardom and the connect with fans is changing for actors across industries but southern film stars have managed to stay rooted to their fan base in a very mass-market way," said Rahul Puri, managing director of Mukta Arts and Mukta A2 Cinemas. Film producer Girish Johar agreed that Tamil film fans are particular about mass-market movies and the new breed could take some time to fill the void left behind by older stars. Chauhan referred to the emerging action film universes in Tamil cinema inspired by the Hollywood franchise model, such as the one created by director Lokesh Kanagaraj, comprising action thrillers Kaithi, Vikram and Leo.