WWE kicks, punches, slams marketing efforts into high gear ahead of WrestleMania, its big event
Associated PressThis year’s WrestleMania is just days away, but the WWE’s marketing campaign for its biggest premium live event of the year was kicked into overdrive months ago. WWE has also been using its professional relationship with two of the company’s biggest social media personalities, Logan Paul and Pat McAfee, to promote WrestleMania XL. Paul, WWE’s current United States champion, a co-founder of Prime beverage company, podcaster and YouTuber, uploaded a video on X with his reaction to the WrestleMania XL press conference. Paul currently has 23.5 million subscribers on YouTube and 6.8 million followers on X. McAfee, who rejoined WWE’s Raw commentary team and co-hosted the WrestleMania XL press conference, recently interviewed The Rock on his self-titled television show on ESPN.
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