Get on your bike: Coldplay hopes to lead with a green tour
Associated PressNEW YORK — It’s often said that fans at live concerts give the band a jolt of electricity. The band Massive Attack is traveling by train, and Olivia Rodrigo’s “Sour” merchandise is sustainably dyed and 100% organic cotton. “Hopefully it will have this ripple effect throughout our industry.” The “Music of the Spheres” tour stage uses recycled steel, and the band hopes to deploy the world’s first tour battery system, made from 40 repurposed and recyclable BMW electric car batteries. “We’re so privileged that we’re in a position where we can change.” There’s also biodegradable confetti, compostable wristbands for the audience, the use of solar panels and the backstage generator is powered by vegetable oil. “They’re trying their best,” said Transport and Environment senior director Carlos Calvo Ambel about Coldplay, “but maybe they picked the wrong consultant.” Reverb, which has helped other bands navigate the complexities of being green since 2004, offers everything from free water stations to sourcing local organic and family farm food near the venue.