How are K-Dramas and K-Pop culture increasingly influencing the Indian audience?
1 year, 6 months ago

How are K-Dramas and K-Pop culture increasingly influencing the Indian audience?

India TV News  

K-dramas and K-pop have experienced a surge in popularity among Indians in recent years, and their influence on Indian youth is evident. While Korean dramas have primarily influenced Indian audiences in fashion, beauty, and language, their direct impact on Indian cultural habits has been relatively larger. Cultural Exchange and Awareness Indian viewers have been introduced to different facets of Korean culture, including traditions, customs, language, and cuisine, through K-dramas and K-pop. Fashion and Style Through K-dramas and K-pop, Korean fashion styles have had a big impact on the Indian audience. Through K-dramas and K-pop, Indian audiences have been introduced to cutting-edge Korean skincare methods, multi-step regimens, and a variety of beauty items.

Fashion Audience Dramas Indian Audiences Indian Viewers Korean Beauty Indian Language  kdramas  increasingly  fashion  korean  beauty  dramas  influencing  viewers  kpop  indian  language  audience  india  culture

History of this topic

From Seoul to Pohang: Must-visit destinations in South Korea for every K-drama lover
1 month ago

From Seoul to Pohang: Must-visit destinations in South Korea for every K-drama lover

Hindustan Times  

Deep in South Korea's hinterlands lies a perfect replica of 1900s Seoul: welcome to Sunshine Land, the latest K-drama theme park to cash in on booming K-culture tourism. For South Korea's growing number of K-drama tourists, "every door, every wall has a meaning from a drama that impacted their lives". ‘Felt right’ The rise of South Korea as a global …

K-pop Creators Embark on a Cultural Odyssey in India
2 months ago

K-pop Creators Embark on a Cultural Odyssey in India

Hindustan Times  

The article highlights the growing presence of K-pop creators in India, who are embracing and incorporating Indian culture and traditions into their music and performances. The article features K-pop singer Aoora, pop artist Mimi, and music producer Fridayyy Hyungsun Ahn, who have all shown their appreciation for and connection to India. They have been actively collaborating with Indian artists and …

Bollywood Star Kareena Kapoor Expresses Interest in Exploring Korean Dramas
2 months ago

Bollywood Star Kareena Kapoor Expresses Interest in Exploring Korean Dramas

ABP News  

Hollywood star Kareena Kapoor Khan expresses interest in exploring Korean dramas. The actor, who has never previously pursued dreams to go to Hollywood, says she would love to stand in the same frame as Meryl Streep and explore working in K-dramas. She expressed a huge craze and respect for Indian movies globally and highlighted the popularity of Indian fashion on …

Regional influencers struggle to break the dominance of actors in brand tie-ups as target audience remains star-struck
5 months ago

Regional influencers struggle to break the dominance of actors in brand tie-ups as target audience remains star-struck

Live Mint  

Content creators and influencers in many regional markets, notably south India, continue to be eclipsed by local movie superstars in endorsing brands, unlike in the Hindi-speaking belt, where personalities such as Ranveer Allahabadia or Prajakta Koli have started eating into advertising budgets directed at mainstream film and sports stars. Second fiddle South India is characterised by a robust film and …

K-pop seeks to broaden its global reach
1 year, 3 months ago

K-pop seeks to broaden its global reach

China Daily  

Singers perform during the K-pop Super Live concert after the 2023 World Scout Jamboree closing ceremony at Sangam World Cup Stadium in Seoul last month. CHINA DAILY "K-pop is not just a music genre, but an entire production system in which pop idols and their music are carefully planned out and released into the market," Kim said. Lee Gyu-tag, a …

K-pop concert to K-fashion: 'Rang de Korea' festival in Delhi to show glimpses of Korean culture
1 year, 3 months ago

K-pop concert to K-fashion: 'Rang de Korea' festival in Delhi to show glimpses of Korean culture

Hindustan Times  

In order to celebrate the 50th anniversary of diplomatic ties between Korea and India, various cultural events will be held and as part of it a K-pop concert was held at the Jawaharlal Nehru Stadium in New Delhi. Students from the King Sejong Institutes in India and learners of K-culture courses at the Korean Cultural Centre India participated in the …

Why K-dramas are so addictive
2 years, 7 months ago

Why K-dramas are so addictive

Live Mint  

In January, we did a cover story on how “Hallyu”, or the Korean cultural wave that encompasses everything from films to dramas on Netflix to Korean beauty products and, of course, ramen, was paving the way for Korean businesses to make inroads into markets like India—the perfect synergy of soft power and economic power that had once been the sole …

Op-Ed: Hollywood, take note: Korean pop culture is here to stay
2 years, 8 months ago

Op-Ed: Hollywood, take note: Korean pop culture is here to stay

LA Times  

When I saw a selection of Barbie-size BTS dolls prominently displayed recently on the shelves of my neighborhood bookstore, I knew that K-pop had truly made it into the mainstream. As my daughter reached out to grab the Jimin doll, clad in a colorful stage costume, it was clear Korean pop culture had become something much bigger than a passing …

Crash landing on food: Primal and perennial connect to food in K-Dramas is gateway to indulgence like none other
2 years, 10 months ago

Crash landing on food: Primal and perennial connect to food in K-Dramas is gateway to indulgence like none other

Firstpost  

The abundance of food has fed one’s own appetite in more ways than one. It’s a promise that I haven’t fulfilled, all thanks to COVID-19, but the satiation that the food made me experience that day is something that I have been looking high and low for, in K-Dramas in particular, right from the very first one I saw [again …

Women characters of K-drama resonate big-time with audiences in India
2 years, 11 months ago

Women characters of K-drama resonate big-time with audiences in India

The Hindu  

I began to watch Korean dramas only a year ago. In a society rife with social taboos rather like our own, dewy-eyed young women get to date and eventually marry men their parents whole-heartedly disapprove of. Many of the writers and their teams are female, creating these dramas for a largely female audience; so it’s no big surprise that there …

Explained: Rise of Korean content in India, from shows like Squid Game to K-Pop
3 years, 2 months ago

Explained: Rise of Korean content in India, from shows like Squid Game to K-Pop

Firstpost  

The global success of Oscar-winning Parasite, along with the ensuing lockdown, has led to interest in Korean films, shows, music, culture, and language in India. A glance at Netflix’s top-10 category shows the inroads Korean shows have made in India, with Lee Jung-jae and Park Hae-soo’s Squid Game and ‎Kim Seon-ho and ‎Shin Min-a-starrer romantic drama Hometown Cha-Cha-Cha consistently featuring …

Korean wave: Made in Korea, gorged and loved in India
3 years, 3 months ago

Korean wave: Made in Korea, gorged and loved in India

Hindustan Times  

It was in December 2019, that Torsha Sen, on a friend’s recommendation started watching the cult Korean Drama, The Heirs, starring one of the most popular South Korean actors, Lee Min-Ho. The popularity and consumption of K- dramas, K-pop and K- movies increased during the pandemic induced lockdown, unleashing the Korean wave Sen, a Mumbai-based art manager’s love for the …

Rise of K-Pop in India: Analysing why Korean pop music has surged in India during coronavirus pandemic
3 years, 6 months ago

Rise of K-Pop in India: Analysing why Korean pop music has surged in India during coronavirus pandemic

Firstpost  

A drastic increase in K-Pop streams on Spotify, Netflix diversifying its slate, and the BTS phenomenon have vastly contributed to the popularity of K-Pop in India despite trolling of boybands for challenging the traditional ideals of masculinity. “The pandemic has contributed to the boom in India, as more people have the time and bandwidth to consume international content,” says Riddhi …

K-Pop Rules the Roost Among India's Gen Z, Millennials Groove to Badshah and Diljit Dosanjh
3 years, 11 months ago

K-Pop Rules the Roost Among India's Gen Z, Millennials Groove to Badshah and Diljit Dosanjh

News 18  

The right kind of music can either kick up or kill your vibe and the ever-evolving scenario has always thrown open interesting patterns. The report, titled “What India is listening to”, compiled together conversations involving music from across the country on various social media platforms such as Twitter, Facebook and other pop culture forums since the past one month, especially …

India’s unstoppable hallyu: Why K-dramas matter
3 years, 11 months ago

India’s unstoppable hallyu: Why K-dramas matter

The Hindu  

Gone are the days when ‘K’ serials meant Indian tear-jerkers or confusing family dramas with complicated ‘memory loss’ plots and endless twists of reincarnation. While the Korean wave or hallyu dates back to the 1990s, increased penetration of the Internet and streaming services in the last few years has made South Korean stars like Hyun Bin and Ha Ji-won of …

K-Pop Has Always Been Political
54 years, 11 months ago

K-Pop Has Always Been Political

Slate  

Last week, fans of Korean pop music groups made headlines after organizing a campaign to register for upwards of hundreds of thousands of free tickets for Donald Trump’s rally in Tulsa, Oklahoma—helping to raise expectations of an event that turned out to be a sparsely attended dud. Today, South Korea is a pop culture superpower, from the popularity of its …

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