Turning flower-viewing into a growth driver

The cherry blossoms along Jiming Temple Road in Nanjing, the capital of Jiangsu province, have entered their peak flowering period. Wuhan has integrated cutting-edge technology into traditional cherry blossom-viewing, creating the first "perceptible tech-cherry blossom narrative chain" in China. The Japanese government has factored in the cherry blossom season into its economy policy, not least because cherry blossom is Japan's national flower. In 2024, Japan attracted 3.73 million foreign visitors during the cherry blossom season, generating 1.14 trillion yen in revenue. Imagine a cherry blossom park where visitors can listen to ancient love stories, or a tulip festival where digital installations narrate the flower's journey from a 17th century craze to a global symbol of beauty.