Beauty is about self-expression, says The Body Shop CEO
3 years, 4 months ago

Beauty is about self-expression, says The Body Shop CEO

Live Mint  

"Beauty is no longer about few essential beauty items. Beauty is about self-expression," says Shriti Malhotra, the chief executive officer of The Body Shop India, which is celebrating its 15th anniversary this year. Malhotra, who credits the brand's loyal customers for the growth, says the pandemic has changed the way people look at beauty. Our digital and social media channels have served at the forefront of customer engagement with anytime, anywhere shopping service for customers, via social commerce, WhatsApp shopping, assisted sales, home delivery, going beyond express delivery to 2 hours’ delivery, expert chats, live video consultations and so on. Social media, digital access and content has transformed beauty through heightened awareness of ingredients, trending products, beauty regimes, DIYs, new D2C brands, innovative products, digital shopping platforms, beauty tech, artificial intelligence, virtual reality and so on.

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