Doomsday prepping goes mainstream: 'Bug out bags' fly off shelves as a third of Americans admit to buying survival kits amid Armageddon fears

Americans spent a staggering $11 billion on survival items in just one year as a third admitted to doomsday prepping, a survey has found. A recent survey found one third of Americans have admitted to spending money on doomsday prepping 'It’s actually for a family of four, but I was like, "You know what? 'The core of every Preppi kit is a military grade 3-day supply of food and water with a 5 year shelf life as outlined by survival experts and government agencies,' Preppi's website said. Preppi reported year-to-date sales up 29% from 2022 and Judy said their sales quadrupled in June when wildfire smoke covered the Northeast. Preppi, a popular emergency kit brand, reported year-to-date sales up 29% from 2022 Judy, which has been listed in Oprah's favorite things list, said their sales quadrupled in June when wildfire smoke covered the Northeast John Ramey, founder of self-reliance training site The Prepared, told the WSJ his audience is increasing in diversity.