Nearly half of the time users spend on mobile is consumed by social media
3 years, 3 months ago

Nearly half of the time users spend on mobile is consumed by social media

The Hindu  

Users across the globe have spent 740 billion hours on social media apps in the first half this year, equal to 44% of time spent on mobile, research says. Live streaming apps at the forefront App Annie believes that live streaming is the new frontier for social media. The research firm estimated that outside of China, consumers will spend 548 billion hours live streaming in top social apps this year on Android phones alone. App Annie believes that live streaming apps have outpaced chat and photo and video social Apps. Social apps that offer live streaming as a prominent feature account for $3 of every $4 spent in the top social apps in the first half of 2021.

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History of this topic

78% Indians prefer streaming online content on their TVs finds study
11 months ago

78% Indians prefer streaming online content on their TVs finds study

The Hindu  

78% respondents of a study conducted on TV streaming trends said they preferred streaming online content on their TVs through streaming sticks, smart TVs, and set-top-boxes compared to their other available options like smartphones, tablets and laptops. The study conducted by NielsenIQ and commissioned by Amazon in India further found that 66% of the respondents streamed five hours daily over …

YouTube: India's go-to place for news and entertainment
2 years, 2 months ago

YouTube: India's go-to place for news and entertainment

The Hindu  

Published : Oct 06, 2022 09:40 IST The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The Indian top 10 …

Advantage Instagram, YouTube in short video space
2 years, 4 months ago

Advantage Instagram, YouTube in short video space

Live Mint  

New Delhi: Indian short video platforms may be running out of time to effectively monetize their platforms as Google’s YouTube and Meta’s Instagram muscle into the space. Ramdasan noted that Instagram’s “deeper financial backing" could eventually help it build further on its 10-year monetization plan with Reels. Meta’s India head Ajit Mohan said last July that Indians uploaded 6 million …

Your streaming life is overwhelming. We get it. And we can help
3 years, 4 months ago

Your streaming life is overwhelming. We get it. And we can help

LA Times  

This is the Aug. 17, 2021, edition of The Wide Shot, a weekly newsletter about everything happening in the business of entertainment. I’m joined by Matt Brennan, the Los Angeles Times’ senior editor of television and pop culture, who’s editing a new weekly newsletter called Screen Gab with the goal of helping streaming television fans answer the question “What should …

OTTs with telco connections gain traction
3 years, 8 months ago

OTTs with telco connections gain traction

Live Mint  

New Delhi: Online video services bundled with mobile and broadband connections are attracting ever more Indians, according to the latest Ficci EY media and entertainment industry report. Those who watch online videos using such bundles will make up nearly half, or 399 million of all online video viewers by 2023, up from 284 million now, the report added. India has …

We Have Been Spending An Awful Lot Of Time Glued To Our Phones And It Is Making App Companies Very Rich
3 years, 11 months ago

We Have Been Spending An Awful Lot Of Time Glued To Our Phones And It Is Making App Companies Very Rich

News 18  

It was perhaps not a hidden secret that over the past 12 months or so, that we all have been spending far too much time glued to our smartphone screens. The highlights—there were as many as 218 billion new app downloads in 2020 across all app stores and platforms, users spent as much as $143 billion on app purchases and …

How a pandemic pushed social media influencers to evolve
4 years, 4 months ago

How a pandemic pushed social media influencers to evolve

The Hindu  

Danish Sait was just another funny guy down South until the lockdown hit. “Twitch was popular for gaming before, but now people are using it for live coding.” Over on Instagram, initial live videos had the quality of informality — of a host like Kalyan Karmakar working in the kitchen to turn leftovers into meals. “For the first time, we’ve …

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